Social Media Coordinator

5 days ago

Cairo, Cairo, Egypt Scale Army Careers Full time

Our client is an emerging culinary CPG brand that specializes in creating high-quality, delicious, and innovative food products. They focus on delivering a unique culinary experience with a blend of creativity, convenience, and sustainability. As they continue to expand, they are looking for a talented Social Media Manager to build and manage their social media presence, drive engagement, and connect with their growing community of food enthusiasts.

Location:
Fully-Remote (Work from Home), 9 AM – 5 PM EST

Role Overview:
We are looking for a Social Media Coordinator who will take charge of planning, creating, and managing our client's social media content across various platforms. The ideal candidate will have a passion for food, strong knowledge of social media trends, and the ability to communicate the brand's voice effectively to engage and grow their audience. You will manage the content calendar, ensure timely posting, engage with the community, and drive conversations that align with the brand's mission and values.

Key Responsibilities:

  • Content Management & Scheduling

    • Develop and manage a content calendar for social media platforms (Meta, YouTube, TikTok).

    • Schedule posts and ensure consistency in the brand voice and message across all channels.

  • Community Engagement

    • Actively engage with the online community by responding to comments, messages, and DMs.

    • Foster relationships with followers and potential customers, creating a positive and engaged community.

  • Social Copy & Brand Positioning

    • Write engaging and on-brand social media copy for posts, captions, and campaigns.

    • Ensure all content is aligned with the brand's positioning and tone, reflecting its unique identity.

  • Trend Awareness & Insights

    • Stay up to date with the latest trends, news, and best practices in the culinary and CPG industries.

    • Incorporate emerging trends into content to ensure relevance and maximize engagement.

  • Platform-Specific Strategy

    • Tailor content and strategies for Meta, YouTube, TikTok, and other platforms, ensuring the best engagement for each.

    • Monitor platform analytics to track engagement, growth, and performance.

Qualifications & Skills:

  • Experience & Skills

    • 2+ years of experience in social media management.

    • Strong understanding of social media strategies, engagement tactics, and analytics.

    • Familiarity with emerging culinary CPG brands is highly advantageous, but not required.

  • Technical Proficiency

    • Experience with social media scheduling tools.

    • Proficiency in social media platforms (Meta, YouTube, TikTok) and their respective insights tools.

  • Attributes

    • Excellent written communication and copywriting skills.

    • Detail-oriented with the ability to manage multiple tasks and deadlines.

    • Creative thinker with a passion for food and culinary experiences.

    • Strong interpersonal skills and ability to foster relationships with followers and customers.

What Success Looks Like:

  • Consistent posting schedule that aligns with the content calendar.

  • Increased engagement and positive community interactions across social media platforms.

  • A growing and active social media following with increased brand awareness.

  • High-quality, engaging social media content that resonates with the target audience.

Opportunity:

This is an exciting opportunity for a creative and motivated Social Media Coordinator to join an innovative and fast-growing culinary brand. You will have the chance to make a direct impact on the brand's digital presence and be part of a dynamic team. If you are passionate about food, social media, and community engagement, this role offers a great platform for growth and creativity.

Application Process:To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

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