Senior Digital Marketing Specialist

2 weeks ago

Cairo, Cairo, Egypt kn-it Full time
Objective:
  • You will be responsible for managing and optimizing BG Group's online visibility across search engines and digital advertising platforms. The ideal candidate will have a strong understanding of SEO strategies, Google Ads, social media advertising, and digital analytics to enhance lead generation and brand awareness.
  • A good understanding of AI automation tools is preferred, as these skills will support integrated marketing strategies and performance optimization.
Responsibilities:
  • Creating, managing, and optimizing paid ad campaigns on platforms like Google Ads, Microsoft Advertising, and Meta (Facebook & Instagram).
  • Managing the advertising budget and bid strategies to maximize ROI.
  • Writing ad copy, selecting target audiences, and testing different ads.
  • Tracking campaign performance using Google Analytics and other tools.
  • Reporting on key metrics like traffic, leads, sales, and Return on Ad Spend (ROAS).
  • Using data to make decisions and improving results for both SEO and paid ads.
  • Optimizing website content and technical setup to rank higher on Google.
  • Researching keywords and analyzing competitor strategies.
  • Building quality backlinks from other websites.
Requirements
  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • Minimum 5-7 years of experience in SEO and paid advertising (Google Ads, Meta Ads, etc.).
  • Experience with SEO tools (e.g., Ahrefs, SEMrush) and Google Analytics.
  • Hands-on experience running paid social and search campaigns.
  • Ability to analyze data and manage budgets.
  • Strong communication and project management skills.
Benefits
  • USD Salaries: Earn a competitive salary in USD, with growth tied directly to your performance and impact.
  • Comprehensive Benefits: Enjoy full social insurance and healthcare coverage to support your well-being.
  • Flexible Work Environment: Embrace our hybrid work model and shape a schedule that fits your lifestyle and maximizes your productivity.
  • Continuous Growth: Stay ahead in a rapidly evolving world with access to ongoing learning and development opportunities.
  • Autonomy & Impact: Define success on your terms. We provide the freedom, tools, and support you need to thrive and make a meaningful difference.
  • Inclusive Culture: Be your authentic self. Join a team that values every voice, celebrates diversity, and fosters innovation through inclusion.

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