Marketing Manager

3 days ago

Cairo, Cairo, Egypt Fashion Retail Group Full time 120,000 - 180,000 per year

About the Role:

To lead and manage marketing operations for our retail sports and footwear stores, driving customer engagement, brand growth, and in-store sales performance. The role ensures consistent brand representation, effective campaign execution, and alignment between retail, digital, and brand marketing strategies.

Responsibilities:

  • Develop and execute marketing plans that support store performance, brand visibility, and customer acquisition objectives.
  • Ensure alignment between retail marketing, merchandising, and store operations to deliver cohesive campaigns and promotions.
  • Manage marketing budgets, promotional calendars, and local store marketing initiatives to optimize ROI.
  • Collaborate with the visual merchandising team to ensure in-store displays, POS materials, and seasonal campaigns reflect brand standards.
  • Analyze store performance data — footfall, conversion, average transaction value (ATV), and campaign ROI — and develop actionable insights.
  • Coordinate with digital and social media teams to drive traffic to stores through integrated online-to-offline campaigns.
  • Lead local event activations, sponsorships, and partnerships that enhance brand presence within sports and lifestyle communities.
  • Maintain consistency in brand messaging across all channels — in-store, digital, outdoor, and experiential touchpoints.
  • Partner with CRM and loyalty teams to drive customer retention, engagement, and repeat purchases.
  • Work closely with regional and global brand teams to localize marketing strategies for the market.
  • Support store openings, product launches, and retail events with effective go-to-market plans.
  • Partner with cross-functional teams (Retail Operations, Merchandising, Digital, Creative, and Logistics) to ensure campaign alignment.
  • Contribute marketing expertise to business reviews and planning sessions.
  • Other duties as assigned.

Qualifications:

  • Bachelor's degree in marketing, Business Administration, or related field; Master's or MBA preferred for senior roles.
  • Experience in sportswear, footwear, or lifestyle retail brands.
  • 10–15 years of experience in marketing within retail, preferably in sports, footwear, or lifestyle industries.
  • Proven track record of leading successful retail marketing campaigns in multi-store environments.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Excellent understanding of retail operations, consumer behavior, and market trends.
  • Fluency in English (additional languages a plus).

Required Skills:

  • Strategic marketing planning and execution.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication and presentation abilities.
  • Project and budget management expertise.
  • Leadership and team development capabilities.

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