Product Marketing Manager
4 days ago
Company Description
GET Group is a global leader in secure identity solutions, offering end-to-end systems for identity management, AI-powered digital identity, government services, safe and smart cities, and commercial card printing. With over 40 years of expertise, GET Group is trusted by more than 50 governments worldwide to provide innovative solutions that prevent identity fraud and ensure highly secure, durable credentials. The company specializes in digital transformation through smart solutions, AI strategies, and seamless technology integration. As a strategic partner to enterprises and governments, GET Group builds next-generation systems to modernize operations and deliver citizen-centric services in the digital era.
Role Description
This is a full-time hybrid role based in Qesm El Nozha, with flexibility for some remote work. The Product Marketing Manager will lead the development and execution of go-to-market strategies, oversee market research to identify trends and gaps, and collaborate with cross-functional teams to ensure the successful launch and promotion of products. The role involves supporting the sales team with effective product positioning and messaging, managing product lifecycles, and maximizing growth opportunities through targeted marketing campaigns and strategies.
Qualifications
- Expertise in Market Research to identify trends, customer needs, and competitive insights
- Proven experience in creating and executing Go-to-Market Strategies
- Strong understanding of Sales and the ability to collaborate with sales teams to ensure strategic alignment
- Knowledge of Product Management and Product Marketing principles and practices
- Exceptional communication, organizational, and analytical skills
- Proficiency in digital marketing tools and platforms is an advantage
- Experience in technology, AI-powered solutions, or government services is a plus
- Bachelor's degree in Marketing, Business Administration, or a related field is required; advanced degrees are a plus
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