Digital Content Creator

2 days ago

El Sherouk Cairo, Egypt Dr Secret Full time 25,000 - 60,000 per year

Job Title: Digital & Social Media Specialist (TikTok Specialist)

Department: Marketing

Reports To: Senior Marketing Executive / Marketing Manager

⸻

  1. Job Purpose

The TikTok Specialist is responsible for growing Dr Secret's presence on TikTok and other short-video platforms, creating and managing content and campaigns that drive awareness, engagement, and sales for the brand (online and in-store).

⸻

  1. Main Responsibilities

A. TikTok Content & Channel Management


• Manage the official Dr Secret TikTok account (and Reels/Shorts where needed).


• Plan and publish short videos based on the marketing calendar (new collections, offers, styling tips, behind the scenes, etc.).


• Follow TikTok trends and adapt them to fit the brand in a modest, feminine way.

B. Video Creation & Coordination


• Work with photographer/videographer or create simple videos using a phone (transitions, try-ons, unboxing, product close-ups).


• Brief models, staff or creators on what to say/do in videos.


• Coordinate with the graphic designer to add simple texts, logos, and covers when needed.

C. Paid TikTok Campaigns (Basic Performance)


• Set up and monitor TikTok Ads (traffic, engagement, conversion) under supervision of marketing manager.


• Test audiences, creatives, and formats to improve results.


• Track basic metrics (views, CTR, cost per result).

D. Community & Brand Engagement


• Reply to comments and messages on TikTok and escalate sales queries to the right team.


• Engage with relevant hashtags, sounds, and creators to increase reach.


• Coordinate with branches for content (in-store videos, new displays, openings).

E. Reporting & Insights


• Prepare weekly and monthly reports on TikTok performance (followers, views, engagement, top videos).


• Suggest ideas to improve content, posting times, and campaign performance based on data and trends.

⸻

  1. Qualifications


• Bachelor's degree in Marketing, Media, Communication, or related field (or equivalent experience).


• 1–3 years experience in social media, preferably with strong focus on TikTok / short-form video.


• Proven examples (portfolio) of TikTok/Reels content created or managed.


• Good understanding of Arabic (mainly) and simple English.

⸻

  1. Skills & Competencies


• Strong understanding of TikTok trends, formats, and algorithms.


• Confident in shooting and editing short videos on mobile apps (CapCut, TikTok editor, etc.).


• Creative, fast, and comfortable in front of or behind the camera.


• Basic knowledge of digital metrics (views, engagement rate, CTR, cost per result).


• Organized, able to follow a content calendar and deadlines.


• Team player who can coordinate with marketing, design, and retail teams.

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