Senior-Media-,Buyer

7 days ago

Cairo, Cairo, Egypt Talent 360 Full time 120,000 - 180,000 per year
Job Description We are seeking a dynamic Media Buyer to join our growing team. In this role, you will orchestrate the purchasing of media space across various channels to enhance our brand visibility and drive enrollment. As a pivotal member of our marketing team, you will analyze audience data to inform strategic media purchases and optimize our advertising campaigns. Job Responsibilities: -Develop and manage media buying strategies to promote our programs and services. -Analyze target audience demographics and adjust strategies to maximize engagement and reach. -Monitor and optimize media campaigns to ensure effective performance and return on investment (ROI). -Collaborate with the marketing team to align media strategies with overall branding and outreach initiatives. -Prepare detailed reports and presentations on media performance and recommendations for future campaigns. -Keep abreast of industry trends and competitor strategies to identify new opportunities for media placement
Job Requirements: -Bachelor's degree in Marketing, Advertising, Communications, or a related field. -Proven experience as a Media Buyer or similar role (1-3 years) -Strong understanding of digital marketing, media metrics, and analytics tools. -Excellent negotiation skills and the ability to build strong vendor relationships. -Demonstrated ability to analyze data and translate insights into strategic recommendations. -Creative problem-solving skills. -Familiarity with various media channels including social media, print, digital, and broadcast. -Previous experience in campaign execution and budget management

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