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Senior Social Media Specialist
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Overview
The Senior Social Media Specialist will own Town Team's social media presence end-to-end, ensuring a consistent brand tone, strong audience engagement, and clear commercial impact. This role requires a balance of strategic planning, hands-on execution, trend awareness, and performance tracking across all platforms.
Key Responsibilities
- Develop and execute monthly social media plans aligned with marketing campaigns, launches, and sales periods.
- Manage Town Team's presence across Instagram, TikTok, Facebook, and emerging platforms.
- Lead content ideation in collaboration with the Reels Content Creator and the design team.
- Write compelling captions that reflect Town Team's bold, youthful, and confident tone of voice.
- Monitor trends, formats, sounds, and challenges relevant to fashion retail and Gen Z audiences.
- Manage posting schedules, community management, and inbox moderation.
- Coordinate with influencers and support campaign rollouts.
- Track and analyze performance metrics (reach, engagement, growth, conversions).
- Prepare regular performance reports with insights and recommendations.
- Optimize content strategy based on analytics and platform performance.
- Ensure brand consistency across all digital touchpoints.
Requirements
- 4–6 years of experience in social media management (fashion or retail experience is a strong plus).
- Proven experience managing high-volume content calendars.
- Strong understanding of Instagram and TikTok algorithms.
- Excellent copywriting skills in both Arabic and English.
- Strategic thinker with strong hands-on execution capabilities.
- Experience working with performance data and social media analytics tools.
- Ability to lead, mentor, and coordinate with junior team members.
- Strong time management skills and ability to work under pressure.