Paid Media Specialist

6 days ago

Cairo, Cairo, Egypt Scale Army Careers Full time

Our client is a fast-growing direct-to-consumer (DTC) e-commerce fashion & lifestyle brand, with a powerful organic presence and a loyal customer base, now focused on scaling profitably through strategic paid media and creative storytelling.

Location:
Fully Remote | 9 AM - 5 PM EST

Role Overview:
The Paid Media Specialist will take full ownership of digital acquisition, analytics, and retention strategies to drive measurable growth. This role combines strategic thinking with analytical rigor and creative insight, ideal for someone who thrives on optimizing campaigns and turning performance data into actionable results.

The right candidate blends creative storytelling with a data-first mindset, transforming insights into hypotheses about what drives conversions and engagement. They understand how narrative, emotion, and visual identity impact performance, and leverage those insights to build campaigns that not only scale profitably but also elevate brand equity.

Key Responsibilities

Paid Media & Acquisition

  • Develop and manage paid campaigns across Meta, Google, YouTube, and TikTok.

  • Lead media planning, budgeting, and pacing to drive profitable growth.

  • Run disciplined creative and audience tests to discover scalable growth opportunities.

Analytics & Optimization

  • Own reporting and analysis via Triple Whale and GA4, translating data into prioritized actions.

  • Track and improve core metrics (CAC, ROAS, MER, LTV).

  • Present weekly performance reports and clear recommendations to leadership.

Retention & Lifecycle Marketing

  • Partner with internal teams on Klaviyo flows and loyalty program optimization.

  • Use acquisition and retention data to raise repeat purchase rates and customer lifetime value.

Cross-Functional Collaboration & Creative Direction

  • Work with creative to align visuals, storytelling, and performance insights.

  • Identify emerging tools, platforms, and processes to streamline marketing execution.

Qualifications

Experience

  • 5+ years in paid media or performance marketing for DTC e-commerce brands.

  • Proven success scaling campaigns for fashion, jewelry, or lifestyle e-commerce.

  • Demonstrated track record of driving measurable growth, from early stages to multi-seven-figure scale, through hands-on testing and optimization.

  • Expertise managing campaigns across Meta and Google.

  • Strong grasp of creative testing, data interpretation, and continuous iteration.

  • Solid analytical background with experience using Triple Whale or similar tools.

Skills

  • Proficient in Shopify, Klaviyo, and analytics dashboards.

  • Deep understanding of CAC, ROAS, MER, and LTV.

  • Highly detail-oriented and analytical, with strong strategic problem-solving skills.

  • Creative thinker who combines data analysis with storytelling instincts.

  • Hands-on, self-sufficient operator who thrives in a fast-paced, entrepreneurial setting.

  • Experience in light motion or animation, basic Meta Ads Manager usage, and familiarity with startup or tech-driven brand narratives is a plus.

What Success Looks Like

  • Noticeable improvement in campaign efficiency and ROAS within 60–90 days.

  • Reports that drive strategic decisions and prioritization.

  • A clear, documented testing roadmap that produces consistent growth.

  • Seamless handoffs and strong collaboration between creative, retention, and analytics teams.

Opportunity

This is a high-impact opportunity to shape the growth trajectory of a rapidly scaling lifestyle brand. You'll have creative autonomy, a direct line to leadership, and the chance to influence both revenue and brand storytelling through data-driven strategy.

Application Process:To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

  • Paid Media Specialist

    2 days ago

    Cairo, Cairo, Egypt Scale Army Careers Full time

    Our client is a dynamic and innovative company specializing in driving growth through data-driven advertising solutions. They partner with brands across multiple industries, offering strategic guidance in digital advertising to optimize reach and drive meaningful conversions. With a focus on performance and analytical execution, they help businesses navigate...

  • Paid Media Specialist

    6 days ago

    Cairo, Cairo, Egypt Scale Army Careers Full time $60,000 - $120,000 per year

    Our client operates two established digital marketing brands and focuses on driving measurable growth through data-informed performance strategies. With a results-first, entrepreneurial environment, they blend creativity, analytics, and operational rigor to scale inbound and paid lead generation across multiple channels.LocationRemote | 9 AM - 5 PM EST Role...

  • Paid Ads Specialist

    1 week ago

    Cairo, Cairo, Egypt Scale Army Careers Full time 120,000 - 240,000 per year

    Our client is a leading digital marketing agency specializing in optimizing paid advertising strategies across multiple industries. Using data-driven methods, they help businesses increase visibility and drive results through targeted advertising. Their team is committed to delivering measurable outcomes and applying advanced tactics to enhance brand...

  • Paid Media Buyer

    1 week ago

    Cairo, Cairo, Egypt Scale Army Careers Full time 50,000 - 150,000 per year

    Our client is a fast-growing renewable energy technology company specializing in clean energy solutions for residential and commercial customers. Through data-driven insights and smart automation, they provide affordable, efficient, and sustainable power options. As they expand internationally, they are seeking a Paid Media Buyer to lead high-performance...

  • Social Media Specialist

    1 week ago

    Cairo, Cairo, Egypt Catch Egypt Full time 40,000 - 60,000 per year

    We're Hiring – Social Media SpecialistWe're looking for acreative and passionate Social Media Specialistto join our growing marketing team.Location:Nasr city Experience:Minimum 3 years in social media preferably in fashionResponsibilities:Manage and grow our social media presence across all platforms (Instagram, Facebook, TikTok, etc.)Create engaging...

  • PPC/Paid Ads Specialist

    4 days ago

    Cairo, Cairo, Egypt Scale Army Careers Full time 40,000 - 80,000 per year

    Our client is a dynamic marketing agency that blends data-driven strategies with creative execution to drive growth for service-based and performance-focused businesses. They specialize in scaling businesses through targeted outreach, innovative campaigns, and advanced analytics, helping brands amplify their reach and maximize ROI in competitive...

  • Senior Paid Ads

    6 days ago

    Cairo, Cairo, Egypt وصول الرقمية Full time 60,000 - 120,000 per year

    We are seeking a highly skilledPaid Ads & Growth Specialistwith5+ years of proven experiencein managing performance-driven campaigns and deep expertise inConversion Rate Optimization (CRO).This role is responsible for scaling customer acquisition, optimizing conversion funnels, and improving return on ad spend (ROAS) across multiple paid media platforms.Key...

  • Social Media Specialist

    2 days ago

    Cairo, Cairo, Egypt Tawzef for Recruitment & HR Consultancy Full time

    * Develop and execute B2B social media strategies aligned with client goals and marketing objectives.* Manage daily operations across multiple social channels — content planning, publishing, and community engagement.* Create and curate high-quality, industry-relevant content that resonates with target audiences and strengthens brand positioning.* Monitor...

  • Social Media Marketing Specialist

    2 days ago

    Cairo, Cairo, Egypt Egyptian Clothing Bank Full time

    Egyptian Clothing Bank is HiringPosition: Social media SpecialistLocation: Cairo, EgyptEmployment Type: Full-time, On-siteRole DescriptionEgyptian Clothing Bank is seeking a Social Media Specialist to manage and grow our online presence across various platforms. The ideal candidate will plan, create, and publish engaging content that reflects our mission and...

  • Social Media Marketing Specialist

    1 week ago

    New Cairo, Cairo, Egypt DigiCrafterz Full time 3,000 - 8,000 per year

    Company DescriptionDigiCrafterz is a software house and digital agency committed to delivering professionalism, accuracy, and quality. We work to bring ideas to life through content, media, and technology, ensuring a seamless and effective experience. With an emphasis on innovation, we support businesses in creating impactful digital solutions. Our expertise...