Public Relations Lead

7 days ago

New Cairo, Cairo, Egypt WOROOD Full time 120,000 - 240,000 per year

Worood, an international Hijab brand is hiring a PR Lead — Worood

Key Responsibilities


• Define and implement Worood's PR and communications strategy across markets.


• Build and maintain elite relationships with media, influencers, and key public figures.


• Lead major PR campaigns, product launches, and high-visibility brand moments.


• Oversee brand presence at events, fashion shows, and collaborations with external partners.


• Create compelling press releases, brand stories, and media communications that reflect Worood's

tone of voice.


• Handle sensitive brand communications and ensure alignment during crisis or high-impact

situations.


• Drive impactful media coverage that reinforces Worood's image as a luxury fashion house.


• Analyze PR campaign results and translate insights into actionable improvements.

Qualifications


• Bachelor's degree in Communications, Public Relations, or Marketing.


• 4–5 years of PR experience in luxury, fashion, or beauty sectors, with proven results in

brand-building and media relations.


• Proven record of executing impactful campaigns and high-profile media placements.


• Outstanding written and verbal communication in English (Arabic is a plus).


• Deep understanding of luxury brand storytelling and cultural positioning.


• Visionary communicator with strategic depth and creative sensitivity.


• Confident and polished, with a calm yet persuasive presence.


• Passionate about brand storytelling, culture, and refinement.


• Capable of transforming strategy into tangible, elegant impact.

If you are interested send your CV

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