Social Media Marketing Specialist
1 week ago
Company Description
Cup of Reel is a forward-thinking company specializing in restaurant and café management and marketing. Our mission is to help food service businesses succeed by offering tailored management solutions, strategic marketing, and services aimed at driving growth and improving customer experiences. With expertise in industry trends and consumer behavior, Cup of Reel excels at designing strategies to enhance brand presence, boost sales, and deliver memorable dining experiences. We are committed to taking food service establishments to the next level through innovation and collaboration.
Role Description
This is a full-time, on-site role located in Alexandria for a Social Media Marketing Specialist. In this role, you will be responsible for planning and implementing social media marketing strategies, creating engaging content tailored to social media platforms, monitoring digital campaigns, and engaging with the online community to strengthen the brand. Additional responsibilities include analyzing social media performance metrics and staying up-to-date with the latest trends and tools in digital marketing.
Required Skills:
- Experience in Social Media Marketing and Digital Marketing strategies.
- Proficiency in Social Media Content Creation and Marketing.
- Strong communication skills and customer engagement abilities.
- Ability to analyze social media performance data and adjust strategies when needed.
- Knowledge of industry trends and various social media platforms.
- Creativity, attention to detail, and strong teamwork skills.
- Prior experience in the food service industry is a plus.
Qualifications:
- 1–3 years of experience in social media or digital marketing.
- Ability to use analytics tools such as Meta Insights and TikTok Analytics.
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