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Influencer Marketing

2 days ago

Cairo, Cairo, Egypt Maison de Maa Full time

Key Responsibilities:

  1. Influencer Relationship Management:

  2. Build and maintain strong relationships with top-tier influencers and content creators across Egypt & MENA.

  3. Maintain a regularly updated influencer database with pricing, performance, and categories.

  4. Negotiate and secure influencer collaborations at the best possible rates.

  5. Celebrity Engagement:

  6. Initiate and manage partnerships with relevant celebrities for gifting, unboxing, or promotional opportunities.

  7. Explore opportunities for zero-cost collaborations in exchange for high-value gifts or brand experiences.

  8. Content Coordination & Delivery:

  9. Oversee the entire content process: from briefing to shooting to publishing.

  10. Ensure content aligns with campaign goals and is shared across the brand s platforms.

  11. Campaign Management:

  12. Be fully responsible for unboxing programs, influencer activations, and campaign execution.

  13. Lead influencers campaigns and ensure proper influencer briefing and output tracking.

  14. Event Coordination:

  15. Manage influencer invitations, appearances, and content coverage during events.

  16. Oversee photography, videography, and live coverage coordination.

  17. Program Planning & Reporting:

  18. Prepare structured briefs for every program and promotional initiative.

  19. Deliver monthly performance reports with measurable KPIs for each market.

  20. Regional Execution:

  21. Achieve monthly influencer marketing targets across Egypt, Turkey, Lebanon, Morocco, Syria, and Iraq.

  22. Customize approach per country while maintaining unified brand tone and vision.

  23. Digital & Social Media Understanding:

  24. Strong background in digital platforms (Instagram, TikTok, YouTube, etc.).

  25. Work closely with the digital team to align influencer content with media buying and performance goals

  26. 3+ years of experience in influencer marketing or talent management.

  27. Strong network of influencers, public figures and celebrities across Egypt & MENA.

  28. Excellent negotiation, coordination, and communication skills.

  29. Fluency in Arabic & English (French is a plus).

  30. Talented enough to create a good content in Arabic & English words.

  31. Proven ability to meet campaign KPIs and drive social buzz.

Desired Candidate Profile

  • 3+ years of experience in influencer marketing or talent management.

  • Strong network of influencers, public figures and celebrities across Egypt & MENA.

  • Excellent negotiation, coordination, and communication skills.

  • Fluency in Arabic & English (French is a plus).

  • Talented enough to create a good content in Arabic & English words.

  • Proven ability to meet campaign KPIs and drive social buzz.