Brand Manager

Job Description

Work Arrangement: This role is categorized as onsite. this means the successful candidate to report to the GM office full time.

The Role:

Brand Manager is responsible for driving brand growth, equity, and market share through strategic planning and execution of marketing initiatives. This role oversees the development and implementation of integrated campaigns, ensuring alignment with global brand standards while tailoring strategies to local market dynamics.

What You'll Do:

• Develop comprehensive brand strategies and implement marketing and advertising initiatives (offline & digital) to achieve market share targets.
• Partner closely with dealer on brand development, launch preparations, advertising, and promotional activities.
• Create detailed marketing briefs that provide clear direction to internal teams and agencies for effective, results-driven campaigns.
• Support annual media planning aligned with budget allocations.
• Apply and maintain the latest Chevrolet brand CI and guidelines across all touchpoints.
• Manage Creative & Media agencies.
• Conduct effective plans for exhibitions participation; manage the execution of all activations.
• Analyze market trends and consumer preferences to anticipate and meet customer expectations.
• Maintain a monthly digital content calendar, drive high-engagement content, and achieve social media KPIs.
• Track online sentiment and communicate insights to the ICare team for continuous improvement.
• Conduct regular training for social media moderators to ensure brand knowledge and consistency.
• Keep Chevrolet Egypt's website updated with new launches and relevant content.

Your Skills & Abilities (Required Qualification)

Education:

• Bachelor degree in Marketing/Business Administration or equivalent experience

Knowledge and Experience:

• 5 years of marketing communications experience (automotive preferred)
• Knowledge of emerging trends in marketing, advertising, and media to ensure innovative & competitive strategies.
• Understanding of automotive market dynamics, consumer behavior & competitive landscape is a plus.

Skills & Competencies:

• Strategic thinking
• Analytical skills
• Multi-tasker
• Time management
• Strong presentation & Communication skills
• Results oriented
• Detail oriented
• Innovation & Creativity
• Customer focus

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

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