Brand Manager

20 hours ago

New Cairo, Cairo, Egypt Hero Full time 50,000 - 100,000 per year

We are looking for a Brand Manager to lead brand growth, drive consumer understanding, and manage cross-functional projects that deliver strong business results. The ideal candidate has hands-on experience in FMCG, strong analytical capabilities, and a proven track record in managing innovation and renovation projects.

Key Responsibilities

  • Lead brand strategies and annual plans to drive growth and market share.
  • Build deep consumer understanding using research tools and insights to define target segments.
  • Recommend and manage consumer research studies based on business needs; participate in U&A or similar quantitative projects.
  • Conduct in-depth analysis of retail audit data to identify opportunities and performance gaps.
  • Manage innovation and renovation projects from ideation to launch.
  • Analyze product P&L, monitor profitability, and recommend actions to optimize performance.
  • Work closely with cross-functional teams (Sales, Trade Marketing, Supply Chain, Finance, R&D).
  • Prepare brand performance reports and provide clear recommendations.
  • Handle multiple projects simultaneously with strong project management discipline.
  • Present strategies, insights, and results to senior management with clarity and impact.

Requirements

  • 4–6 years of experience in Brand Management within FMCG.
  • Bachelor's degree; Business Administration preferred.
  • Strong consumer understanding and experience using research insights.
  • Strong analytical skills with proficiency in analyzing retail audit.
  • Excellent communication, presentation, and leadership skills.
  • Strong project management and cross-functional coordination capabilities.

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