Marketing Specialist

2 weeks ago

New Cairo, Cairo, Egypt EELAF Full time

About the Role

As our Marketing Specialist, you will be the creative engine driving our brand and product visibility across key regional markets. You'll take ownership of digital campaigns, visual content, and brand storytelling across Egypt, UAE, and KSA — ensuring EELAF stands out as a leading value-added distributor in the technology and electrical solutions space.

Key Responsibilities

· Develop high-quality written marketing materials (brochures, case studies, white papers, presentations).

· Design engaging visual assets using Canva for social media, ads, and presentations.

· Manage and execute social media strategies (especially LinkedIn) to increase brand awareness and engagement.

· Create short-form video content (Reels) showcasing products and solutions.

· Plan, launch, and analyze targeted B2B email marketing campaigns and digital advertisements to promote vendor products (e.g., Eaton, Hikvision, Siemon).

· Coordinate EELAF's participation in trade shows, conferences, and customer workshops across Egypt, UAE, and KSA.

· Work with technical teams to ensure website content is updated and optimized for SEO.

· Track competitor activities, industry trends, and vendor updates to identify new opportunities.

Qualifications & Skills

· Minimum 3+ years in marketing, preferably in Technology, IT Distribution, Electrical, or B2B Industrial sectors.

· Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

· Ability to understand and promote technical products (networking, UPS, security systems).

· Knowledge of LinkedIn marketing, email campaigns, SEO/SEM basics.

· Excellent written and spoken English & Arabic.

· Strong MS Office skills + Canva proficiency (design) + basic video editing for Reels.

Personal Attributes

· Proactive and independent; can juggle multiple projects with tight deadlines.

· Detail-oriented, ensuring brand and content accuracy.

· Team player, collaborating smoothly with Sales, Technical, and Management teams.

Why Join EELAF?

· Impact: Help shape the identity of a rapidly expanding regional brand.

· Growth: Continuous professional development in technology and marketing.

  • · Culture: Supportive, innovative, and performance-driven environment.

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