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مصر, Egypt Tagaddod Full time

We are looking for a Media Buyer to negotiate and buy advertising inventory. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. You will execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, you should be a critical thinker, skilled communicator who is able to establish trust and collaborate well with various teams.

Knowledge of market research and a willingness to follow media trends are essential. you need to be knowledgeable about current media channels and advertising options.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Optimize ad exposure and outdo competition while staying within budgets.

**Responsibilities**:

- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels in alignment with agreed matrix of approvals
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Support in collection and analysis of market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Assist in allocating budgets and monitoring costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns

**Requirements**:

- BSc/BA in Marketing, Advertising or related field
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics softwares
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math