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Data Integration Analyst
3 weeks ago
Overview:
**Functional Responsibilities**
- Support operational set-up and implementation of the 1P Data Collection and Personalized Communication objectives for Pepsico, partnering with and delivering this service to MENA marketing team
- Interface with Pepsico partner agencies on marketing initiatives, providing them with inputs on campaign design, performance trends and evaluation.
- Generate deep insights about customers at each stage in their relationship with Pepsico product portfolio, and use them to create better segmentation strategies for marketing communications.
- Partner with IT and Marketing to ensure full system integration and workability of Pepsico’s Consumer Data Platform (CDP)
- Produce quarterly digital reviews with Sector teams across key success metrics
- Support AMESA Digital lead with consolidating monthly marketing feedback, onboarding new data partners.
Working with creative partners to implement data collection initiatives & ideas within brand campaigns
**Responsibilities**:
- 3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, Adobe Campaign, Eloqua, etc (p0)
- 2+ yrs of overall Digital Marketing experience (p1)
- Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms: Data Extensions, Queries, Triggered Send Definitions, and Microsites (p0)
- Experience working within a brand environment, with collaboration with agencies and marketers (p0)
- Knowledge of AMESA digital landscape is a plus (p1)
Qualifications:
**Essential**
- Highly collaborative with the ability to partner with both internal and external stakeholders, agencies, etc.
- Ability to deep-dive and good quantitiative skills.
- Highly organized and responsive, with the ability to deliver tight SLA deadlines
- Extreme attention to detail, process oriented and meticulous data-driven nature
- 4+ years of experience
**Good to have**
***
- Experience in digitally-led consumer marketing activations, within a brand environment