Regional Digital Marketing

6 days ago

مصر, Egypt Talent Pal Full time

**Description**

**Regional Digital Marketing & Analytics Specialist Role Profile**

To be successful in this role, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. You also have excellent analytical skills, be detail-oriented, and work well within a team.

**Purpose of Role**

This role will be central to strategizing, implementing, measuring, and optimizing our various digital marketing initiatives to accelerate quality lead generation through student enrolment and re-enrolment, as well as to improve the experience our key audiences have with us online.

**ISP Principles**

**Begin with our children and students. **Our children and students are at the heart of what we do. Simply, their success is our success. Well-being and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

**Treat everyone with care and respect. **We look after one another, embrace similarities and differences and promote the well-being of self and others.

**Learn continuously. **Getting better is what drives us. We positively engage with personal and professional development and school improvement.

**Responsibilities**

**Digital Marketing Strategy, Planning & Operations**
- Develop and optimize the overarching digital marketing strategy across 9 schools with the aim to drive quality leads and positive perception of our schools, working in close partnership with the Regional Marketing Manager and the Marketing Executives in each school.
- Lead as the Subject Matter Expert for demand generation and lead generation/nurturing across all digital touchpoints
- Ensure efficient regional digital marketing operations.
- Guide marketing executives in each school on digital marketing best practices and assist them to improve the digital touchpoints of each school.
- Assist the schools to execute the digital marketing plan via:

- Updating the websites and building new landing pages where needed,
- Ensuring our paid media strategy and plans are continuously optimized.
- Improving our marketing automation lead nurture campaigns
- Improving our social media strategy.
- Suggest and implement innovations to our digital marketing approach in a test-and-scaleup approach.

**Advanced Marketing Analytics**
- Develop digital campaign and web measurement strategies.
- Create dashboards, data visualizations, and campaign and website performance reports.
- Monitor and analyze digital media and marketing trends.
- Communicate and present to colleagues, senior managers, and clients in a simple, clear way.
- Analyze sales funnels and customer intent.
- Measure the performance of online and offline campaigns.
- Monitor budget distribution and performance of paid ad campaigns.
- Recommend website and campaign optimizations.
- Work closely with sales and marketing teams to identify opportunities for new client acquisition.

**Requirements**:

- 5 years of work experience in a similar role with proven examples to demonstrate competency.
- Proven expertise in building dashboards & reports using website analytics tools such as Google Analytics and Power BI.
- Deep knowledge of digital marketing across paid media, SEO, websites, content marketing, inbound marketing, marketing automation, and social media.
- Experience in creating and optimizing Google AdWords campaigns, as well as familiarity with Facebook, Twitter, LinkedIn, and Instagram advertising.
- Solid understanding of marketing automation and customer journey mapping.
- Demonstrated experience in conducting A/B and multivariate experiments.
- Strong project management and process management skills
- Strong analytical and strategic thinking skills.
- Extremely data-driven mindset
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.

**ISP Commitment to Safeguarding Principles

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