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Senior Manager, Communications
2 weeks ago
As a communications professional you bring your passion for creating engaging content for internal and external audiences to work each day and there is no better place to do that with than an iconic brand like Coca-Cola. In this role you’ll be the mastermind behind leading an integrated approach to the development and implementation of our communications plans that advance awareness of the company’s business strategy and impact internally and externally. You’ll work proactively to find stories that support an established company narrative with a focus on bringing to life innovation, sustainability, community involvement and total beverage portfolio stories in social and digital media. We’re looking for someone with a digital communications background with a quick and thoughtful approach and the ability to be cool under pressure.
**What You’ll Do for Us**
- Lead the development, creation and implementation of project-based communications ensuring plans are fully synchronized with our local strategies and global narrative.
- Develop and initiate strategies and content to drive measurable value for the business through internal employee engagement.
- Coordinate with global communications teams, marketing teams, bottling partners, and other functions to ensure consistency of plans and messaging.
- Manage proactively issues that impact the reputation of the company together with local business leaders.
- Develop and manage the company’s digital media calendar to keep a rich pipeline of content flowing.
- Work with brand, the business, and employee communications teams to develop, pitch and execute multimedia strategies across company channels for key announcements and launches.
- Work closely with the company’s bottling partners to share content strategy, calendar and assets that can be leveraged across their social media accounts.
- Develop targeted audience, channel plans, and set social performance KPIs and track performance over time.
- Recommend social content optimization plans based on real-time reporting and metrics.
- Manage supplemental website and editorial content to support social strategies as needed.
**Qualifications & Requirements**
- Bachelor’s degree in Communications, Journalism, Marketing, or related field.
- 5+ years of previous working experience in internal communications for large global company.
- Amazing influencing and negotiation skills.
- Experience in managing all aspects of internal communications for the organization.
- Experience in developing the content for and producing written and visual communications for internal audiences.
- Experience in change management and process improvement strategy and planning involving general business processes, corporate/market initiatives, mergers & acquisitions and/or organization structures.
- Experience in developing a program and strategy to communicate to all employees the organization's policies and programs.
- Experience in developing communication channels to ensure all employees are well informed.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.