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Digital Marketing Expert

3 weeks ago

القاهرة, Egypt Nile Bits Full time

Our recruitment is based on competencies or sets of behaviors, skills and knowledge and will focus on finding the best people for the available jobs. The selection process may involve several stages If you meet the requirements you will be required to attend an interview.

The interview will be about you and your experience. You will be asked for examples of how you behave in different situations drawing on examples from work, university or your personal life.

**BENEFITS**:

- All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties ).- Social insurance - the highest level.- Flexible and comfortable schedule.- Paid annual and national vacation.- Working remotely.- Competitive salaries and incentives.- Monetary rewards.- Career possibilities with growing team.- Open-door management policy.- Full Medical insurance.- Accommodation and transportation allowance.- Friendly environment that values innovation and efficiency.- Exciting opportunities for career growth and talent development.- Feedback encouragement.- Recognition and reward programs.- Friendly environment.- Fun committees.- Fun, smart and creative people.- Social benefits.EQUAL OPPORTUNITY
- Nile BitsPRIVACY
- Nile Bits
- respects your privacy and takes comprehensive measures to safeguard your personal and business information.- We will not share your credentials and business data with any third parties without your permission. Multi-level corporate security policies and procedures ensure prevention from loss, misuse or unauthorized distribution of any business-sensitive information you share with us.**Employment Type: Full-time**
**Job Location: Cairo, Egypt**
**Employee Location: Egypt**
**Work Arrangement: Remote**

**Job Description**:
We are looking for a passionate and results-driven Digital Marketing Expert to join our growing team. If you have a knack for SEO, Google Ads, social media, and content creation, and you're ready to make a significant impact on our digital presence, we want to hear from you

As a Digital Marketing Expert, you will play a key role in developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will be responsible for driving brand awareness, engagement, and conversions by leveraging a variety of digital marketing strategies, including SEO, SEM, social media management, content marketing, and paid advertising.

**Responsibilities**:
**Search Engine Optimization (SEO)**:

- Develop and execute successful SEO strategies to increase organic search rankings and drive traffic.
- Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
- Monitor and analyze website performance using tools like Google Search Console, Google Analytics, SEMrush, and Moz, and make data-driven recommendations for improvement.

**Google Ads and SEM**:

- Plan, execute, and optimize paid search campaigns on Google Ads to achieve maximum ROI.
- Conduct keyword research, write compelling ad copy, and manage bid strategies.
- Track and report on campaign performance, analyzing metrics to identify trends and optimize campaigns.

**Social Media Management**:

- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate engaging content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Monitor social media channels for feedback, respond to comments, and foster community engagement.

**Content Creation and Marketing**:

- Collaborate with the design team to create visually appealing graphics and videos.
- Optimize content based on SEO and social media best practices to drive traffic and engagement.

**Media Buying and Paid Advertising**:

- Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Conduct audience research and segmentation to ensure ads reach the right target audience.
- Monitor and analyze campaign performance, adjusting strategies to maximize ROI.

**Analytics and Reporting**:

- Track, analyze, and report on key performance metrics for all digital marketing campaigns.
- Use data to identify trends, measure success, and make informed decisions.
- Provide regular updates to management on campaign performance and recommendations for improvement.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of proven experience in digital marketing, with a focus on SEO, Google Ads, and social media management.
- Strong understanding of current digital marketing trends, tools, and best practices.
- Proficiency in using digital marketing tools such as Google Search Console, Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc.
- Excellent analytical skills and experience with data-driven decision-making.
- Strong copywr