Strategic Marketing Director

7 days ago

Cairo, Cairo, Egypt Nok Human Capital Full time
Marketing Manager Opportunity

NOK Human Capital is a leading Business and services consultancy specializing in PWD Services based in Maadi. We are seeking an experienced Marketing Manager to join our team.

Job Description:

The successful candidate will be responsible for establishing market positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments.

Key Responsibilities Include:

  • Providing leadership and direction in the development, implementation, and monitoring of multi-channel marketing strategies.
  • Establishing and implementing short- and long-range marketing goals, objectives, policies, and procedures for the company; evaluating program effectiveness and effecting changes required for improvement.
  • Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Generating new business leads and increasing brand awareness, brand affinity, brand loyalty, and market share.
  • Creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights (customer insights, consumer trends, market analysis, and marketing best practices) for future campaign development and strategies, complete with formal proposals and recommendations on tactics.
  • Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.
  • Managing and negotiating with third-party agencies and vendors.
  • Overseeing and approving all marketing material.
  • Establishing and maintaining a staffing structure to support the organization's marketing efforts; overseeing a team of marketing support staff, including performance evaluation, training and motivation, and direct participation in personnel actions.
  • Developing and managing annual marketing budgets, regularly monitoring expenditures; preparing summary assessments and reports.
  • Building strategic relationships and partnering with key industry players, agencies, and vendors.

Requirements:

  • 7-10 years of experience in a related field.
  • Bachelor's degree in marketing, business, or a related field.
  • Masters degree a plus.
  • Excellent written and verbal communication skills.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Proficiency with online marketing and social media strategy.
  • Proven experience designing interactive applications and networking platforms.
  • Established press and media contacts.

We offer a competitive salary range of $80,000 - $110,000 per annum, commensurate with experience, depending on qualifications and background. If you meet the above criteria, please submit your CV to us mentioning 'Marketing Manager' in the subject line.

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