Social Media Specialist

2 weeks ago


مدينة نصر, Egypt Nagwa Full time

**Summary**

**Responsibilities**
- Publish and share daily content (original text, images, and videos) to promote customer engagement
- Report and analyze the appropriate social media metrics, insights, and the industry’s best practices to improve our social media presence and measure performance
- Participate in creating content for our social media platforms to drive brand awareness, increase audience engagement, and support our marketing objectives
- Optimize the company’s accounts within each platform to enhance the company’s digital presence
- Develop and execute effective social media strategies to meet our marketing objectives
- Conduct competitor analysis and monitor industry trends across online platforms to remain up to date with the market insights and best practices in social media
- Drive community growth and engagement by moderating messages and comments to ensure a positive and interactive online environment that aligns with our brand's values and fosters authentic connections

**Qualifications and Work Experience**
- Bachelor’s degree in marketing, advertising, or any relevant field
- Excellent command of both English and Arabic
- 2+ years of experience in social media marketing
- Ability to present documented experience in social media (provide links of your work)
- Agency experience is a plus
- An in-depth knowledge and understanding of social media platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok, X, etc.), their respective participants, and how each platform can be deployed in different scenarios
- Hands-on experience in social media engagement and monitoring tools

**Behavioral Competencies**
- Exceptional communication and interpersonal skills
- Positive attitude to interact with a diverse group of individuals
- Attention to detail and initiation
- Ability to demonstrate creativity
- Detail oriented and highly organized when it comes to execution and documentation
- Organized and can complete tasks in a timely and accurate manner with minimum direction and guidance
- Problem solving and critical thinking skills

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