Webmaster Specialist

**_An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_** **_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**
**_We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._****:
***
**_As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organizations than any other. We also operate English language teaching schools in Southeast Asia._****:
***
**_We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._**
**_By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._****:
**Position Purpose**:
This position is based in New Cairo, Egypt.

**Responsibilities**:

- Responsible for updating IDP websites, creating and managing web and landing pages through different Content Management Systems (WordPress, Contentful, SAP hybris WCMS).
- Creating and managing IDP events across the region through the event management platform.
- Monitoring and analyzing events' performance regularly.
- Coordinating with content and graphic design teams to ensure the delivery of new website content.
- Working closely with the global team to update the websites with the updated Products and services.
- Conducting regular website audits to ensure content accuracy, functionality, and overall user experience.
- Implementing SEO best practices to improve website visibility and organic traffic.
- Managing web analytics tools (e.g., Google Analytics) to track website performance and user behavior.
- Troubleshooting website issues and liaising with IDP central team to resolve technical problems.
- Conducting A/B testing on website elements (e.g., CTAs, page layouts) to optimize conversion rates.
- Providing regular website performance reports and insights to relevant stakeholders.
- Staying up-to-date with industry trends, best practices, and emerging technologies in web development and digital marketing.
- Training and supporting other team members in using content management systems and other web tools effectively.

**Requirements**:

- Bachelor’s degree in any related field
- Excellent English and Arabic language skills
- Previous Experience in managing any CMS is a must.
- Knowledge of HTML is required.
- Previous knowledge of SEO and Google Analytics is a must.
- Excellent communication skills and ability to work as part of a team.
- Knowledge of Photoshop is a plus.