Executive - Media

5 months ago

مصر, Egypt Spark Foundry Full time

Company Description

Spark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general We are an Acceleration Agency.

At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again - all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours - today and in to the future. Our pursuit of what’s next will be relentless.

**Job Description**:
The Media Executive's key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify & advise how to reach target audiences, prepare media plans, launch campaigns, create reports and evaluate campaign performance, report back to the wider team and the client on the findings and recommendation.

**Main Tasks**:
**Technical & Product**
- Ability to understand the client's brief, ask relevant questions and plan media channels (media plan & recommendation) based on client's objectives.
- To create and manage MRF Sheet and cooperate closely with the creative agency ensuring timely receipt of material and go live dates.
- To Traffic digital campaigns and connect with TAAG team to ensure proper implementation.
- To follow up with media and creative agency on proper implementation of campaigns (implementation reports).
- Manage campaign launches, which includes client's expectations management (in case any delays / challenges etc.).
- To ensure booking by administration team is timely and accurate.
- To prepare reports and optimization recommendation in required format.
- Supervision of invoicing process.

**Business Acumen & Operational Efficiency**
- in-depth knowledge of advertising products, formats, channels and always up to date on any new products in market.
- Knowledge in the various Digital platform (Programmatic Display, Video, Social, Search).

**Innovative & Analytical Mindset**
- To develop post campaign reports & analysis for clients.
- Competitive monitoring & analysis.
- Preparing & presenting basic rationale for media plans and proposals.

**People & Leadership**
- Seeks others' feedback to develop self-awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.

**Self**
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drives and a positive outlook when faced with challenges.

**Qualifications**:

- BS degree in marketing or a related field - which means that the talent can join the team and start immediately putting together: media plans, reports, optimization recommendations, MRFs - for online & offline media.
- Working experience of 0-2 years in media planning (online & offline)

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