Marketing Automation Specialist

2 days ago


مصر, Egypt Informa Markets Full time

Company Description

This role aims to ensure EMEA marketers can thrive and drive performance using our marketing technology. The Marketing Performance Manager will drive marketing excellence, best practices and technology adoption by offering training, troubleshooting and support across our key marketing platforms.

Working closely with the business and platform owners to become a trusted and continuous source of knowledge across our marketing tech stack. They will provide regular, proactive communication to the marketing community and drive change and adoption of our processes and platforms to ensure we deliver results and grow our business.

With the Marketing Performance Director, they will identify and communicate best practices in delivering optimised web experiences, marketing automation campaigns and data-driven decision making.

**Job Description**:
Business Support
- Act as the first point of contact for 'how do I' enquiries from marketers
- Act proactively as the link between marketing and app support teams
- Adobe Experience Manager
- Adobe Target
- Adobe Analytics
- Oracle Eloqua
- Proactively monitor incidents and requests to improve service levels, workflows and training materials
- Collaborate with Product, Data, and IT support teams to resolve or escalate issues

Communication
- Create and maintain effective communication with marketers
- Establish communication channels with Informa's support teams
- Provide and share insights to marketing teams across EMEA

Tactical Support
- Provide support for our Adobe and Oracle products
- Provide support and advice on data-related enquiries
- Escalate major incidents to appropriate parties in line with agreed processes and procedures

**Qualifications**:
**Skills & Experience**:

- A degree in relevant business/technology discipline or certified marketing qualifications
- Extensive experience in using marketing automation technology (preferably Eloqua)
- Experience using Adobe Experience Manager and Adobe Target (or similar)
- Experience in marketing analytics and reporting platforms
- Experience in delivering training, running workshops and facilitating learning experiences
- Strong presentation and storytelling skills

Additional Information- We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. _



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