Sr. Media Buyer Specialist
7 months ago
Our client is an expanding cosmetics E-commerce company in need of a talented individual to join their team as a Growth Sr. Media Buyer Specialist. As a key player in the organization, you will be responsible for driving customer acquisition through strategic digital marketing initiatives. If you are a creative, analytical and results-driven marketer with a passion for cosmetics, this is the perfect opportunity for you to make an impact and contribute to our growth.
**Responsibilities**:
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition and revenue growth
- Plan, manage, and optimize digital advertising campaigns across various platforms such as Facebook, Instagram, Google Ads, and other performance channels
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends
- Implement A/B testing and data analysis to continually optimize campaign performance
- Collaborate with internal teams to develop compelling marketing assets and landing pages
- Monitor key performance indicators (KPIs) and generate regular reports on campaign performance
- Stay up-to-date with industry advancements and best practices to enhance marketing strategies and techniques Client
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field
- At least 5 years of media buying experience
- Proven experience as a performance marketer and media buyer in the e-commerce industry
- Proficiency in Google Ads is a must.
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficiency in using digital advertising platforms such as Facebook Ads Manager, etc.
- Understanding of marketing automation tools and customer relationship management (CRM) systems
- Strong communication and collaboration skills to work effectively in cross-functional teams
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