Senior Business Analyst
4 months ago
**Responsibilities**:
- Conduct customer analysis for both current customers and potential customers and identify customer groups, through desk research as well as internal stakeholders.
- Research current offerings of competitors, including products, services, channels, and processes, through desk research as well as internal stakeholders.
- For each identified customer segment, study the products, processes, services, and channels and deliver a SWOT analysis of both Allianz and competition.
- Map competitors along with their product offering, which customer segments they are serving, the value proposition and price points at which it is sold against Allianz's value proposition.
- Come up with recommendations and insights on the targeted value proposition, considering the market and competitive environment, as well as internal aspects.
**Qualifications:
- 3-5 years of experience in strategy
- Market and Customer Research Methodologies.
- Understanding of other AOM functions.
- Segmentation and Customer Differentiation Strategy/MM Plan.
- Value proposition for customer.
- Market, competitor, and customer Insight.
- Strong attention to detail and thoroughness.
- Previous experience in insurance/financial institution is a plus.
- Bachelor’s degree in business administration.
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