Web Developer

6 months ago

مصر, Egypt Xappee Full time

**Web Developer & SEO Specialist (Full-time, In-office Position)**

**Location: Port Said, Egypt (This is NOT a Remote Job)**

**Position Overview**:We are seeking a seasoned professional to join our team in Port Said, Egypt, in the dual role of SEO Specialist and Web Developer. As a key team member, you will leverage your expertise in both SEO strategies and web development to enhance our online presence, drive digital marketing initiatives, and ensure optimal website performance.

**Key Responsibilities**

**Your dual role will involve**:

- Able to create and design custom websites
- Creating and modifying product pages and other website content.
- Troubleshooting and resolving website issues, staying up-to-date with the latest trends and technologies.
- Utilising WooCommerce with expertise in handling product keywords on WordPress.
- Demonstrating proficiency in PHP, HTML, CSS, and JavaScript.
- Developing and implementing effective SEO strategies to enhance website visibility and organic search rankings.
- Managing Google Ads campaigns, analysing trends, and maximizing ROI in paid search efforts.
- Conducting thorough keyword research and analysis to identify high-value, relevant keywords.
- Implementing SEO best practices for on-page and off-page optimization, including content, meta tags, and backlink profiles.
- Performing technical SEO audits and implementing improvements for enhanced site performance, indexing, and crawlability.
- Collaborating with content creators to optimize content for SEO, ensuring seamless integration of keywords, content quality, and user experience.
- Monitoring and analysing website traffic and performance data using Google Analytics and Google Search Console.
- Generating regular SEO performance reports, communicating results to the team leader, and providing data-driven improvement recommendations.
- Working with various Google tools, including Analytics, Ads, Merchant, Tag Manager, Business Manager, Developer, and Cloud.

**In this role**

**You will**:

- Optimize existing keywords and content to improve search engine rankings and website visibility.
- Work on SEO and keywords to enhance website discoverability and relevance.
- Create detailed reports on SEO strategies used for all our websites and analyse their performance.
- Analyse data, interpret trends, and provide actionable insights to enhance website performance and user experience.
- Plan and strategise to ensure our websites stay on top of search engine rankings and increase sales.
- Develop strategies to adapt and adjust our SEO tactics if sales decline, aiming to improve our Google ranking and overall online presence.
- Create and analyse campaigns and PPC (Pay-Per-Click) advertising throughout the year, providing weekly and end-of-month reports.
- Collaborate with the team to implement effective SEO and web design solutions to achieve business goals.

**Qualifications**

**To qualify for this position, you must have**:

- Bachelor’s degree in digital marketing, Computer Science, or a related field.
- Google certification in SEO or related fields.
- Minimum of three years of hands-on experience in SEO, web development, web design, and digital marketing.
- Familiarity with HTML, CSS, and JavaScript development and constraints.
- **Proven experience in creating and executing e-commerce websites, demonstrating a track record of successful online store development and management.**:

- Expertise in SEO best practices, keyword research, and on-page/off-page optimization.
- Strong understanding of search engine-friendly website design and the ability to make critical design and technical recommendations to web developers.
- Strong analytical skills, with the ability to interpret data and trends to drive strategic decision-making.
- Experience with PPC campaigns and digital advertising.
- Advanced proficiency in SEO tools, such as SEMrush, Moz, Ahrefs, Google Analytics, and Google Search Console.
- Knowledge of ranking factors and search engine algorithms.
- Up to date with the latest trends and best practices in SEO.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Proven track record of improving organic and paid search rankings and website visibility.
- In-depth knowledge of SEO best practices, search engine algorithms, and industry trends.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication skills for client interactions and team collaboration.
- Passion for staying up to date with the latest developments in SEO and digital marketing.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Proactive approach to problem-solving and a keen eye for detail.
- Strong organisational skills and the ability to consistently meet deadlines.

**Disclaimer**:After being employed, freelance or other employment contracts will not be allowed.

**Salary**: Up to E£16,000.00 per month

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