
Consultancy for Ask Health Platform Project Manager
4 weeks ago
**Job no**: 570982
**Contract type**: Consultant
**Duty Station**: Cairo
**Level**: Consultancy
**Location**: Egypt
**Categories**: Social and Behavior Change
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
**For every child, **_Care._**
**_ Objective:_**
This consultancy is developed to ensure that the “ASK health platform is effectively and efficiently activated to carry out the following
- Connects users to essential healthcare services through SMS, VR messages, and interactive website features.
- Provides gender sensitive health information on child health, nutrition, and other topics.
- Fosters two-way interaction through a dedicated call center, family support groups, and online feedback mechanisms.
- Utilizes real-time data to improve platform performance and service delivery.
**_Methodology:_**
A. ASK Health Platform Development:
- Collaborate with MOHP Media team and MOHP Information Technology team to develop a vision and an overall plan for the “ASK Health” website to be the main reference for Egyptian families on all health and nutrition relevant information and advice>
- In close collaboration with all relevant stake holder, MOHP Media team and MOHP IT Team collaborate with the social media consultancy firm to design and build a highly engaging "ASK Health" website using IOGT and RapidPro technologies.
- Support the MOHP media team in the design and creation of interactive engagement and feedback mechanisms within the platform.
**B. Community Engagement and Support**:
- Supervise the establishment and management of family support groups for parents online and in the field in different governorates, linking them to the ASK Health platform in close collaboration with all relevant stakeholders.
- In collaboration with MOHP Call center team Activate voice-recorded messages on parenting and child healthcare advise
- Support the activation of MOHP call center services for displaced populations seeking information and support.
- Develop and manage an interactive WhatsApp/Telegram chatbot offering credible medical advice from MOHP doctors and specialists.
**C. RCCE and Social Listening**:
- Support the MOHP media team in setting up a social listening observatory for regular reports to leadership.
- Develop and implement media campaigns in collaboration with media professionals (TV, newspapers, and field training).
- Developing and disseminating accurate and transparent information about health risks and emergencies to the public.
- Addressing misinformation and rumors related to health threats. Community
- Building capacity within communities to manage their own health risks.
- Ensuring that the voices and concerns of communities are integrated within MOHP decision-making processes.
- Developing and implementing risk communication and community engagement plans.
- Monitoring and evaluating the effectiveness of communication and engagement activities
- Providing technical assistance and training to other organizations on risk communication and community engagement
**D. Management, Reporting and Monitoring**:
- Prepare programme annual plan of activities, in collaboration with MOHP media team develop
- Prepare monthly reports on program progress, including social listening insights and platform reach/engagement data.
- Monitor platform performance through Google Analytics and social media metrics.
**ACTIVITIES, DELIVERABLES AND TIMELINES, PLUS BUDJET PER DELIVERABLES**:
The below deliverables are designed to support.
- Full activation of ASK health platform.
- Social listening processes are fully institutionalized.
- RCCE communication is integrated.
- Organic reach through the development of grass root segmented groups is developed.
**Deliverable**
**Description**
**Duration (Days)**
**Payment**
**ASK Health Platform Development**:
20 days
**5%**
Platform Content & User Experience Report
Analyzes content and user experience gaps for vulnerable communities.
10
Collaborative Content Creation Plan with MOHP Media Teams
Outlines roles and responsibilities for joint content creation.
5
Activation Plan for Voice
- Recorded Messages & Chatbot
Outlines the process for launching voice messages and chatbot services.
5
**Family Support Group Development Plan**
30
**20%**
Online support groups using WhatsApp, telegram, Facebook
In collaboration with MOHP media team and IT technology team develops strategies for establishing and managing family support groups using different social media channels
At least 3 groups per governorate for 21 governorates these groups are directly linked to MOHP social media pages and managed by MOHP media professionals
15
Community field support groups
I
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