Head of Data Analytics

3 days ago


مصر, Egypt Vezeeta Full time

About us
Vezeeta is the leading Digital Healthcare Platform in Middle East and Africa that is transforming healthcare accessibility across the region. Having served to date more than 10 Million patients across 78 cities in 6 countries through cutting-edge digital solutions, we empower patients throughout the entirety of their healthcare journey allowing them to access the quality care they deserve.
Our organization is quickly growing, generating demanding roles for like-minded, forward-thinking individuals - with plenty of room for professional and personal growth. If you think you share our belief in redirecting possible healthcare pains into productive tech-enabled solutions, and can add to our positive culture, we’d love to hear from you.

The Role
Vezeeta’s Product team works to enhance the lifecycle of our patients and deliver actionable results. Our product developers, managers, builders, and designers have a deep understanding of our consumers’ needs and demands and work tirelessly to build, test, study, and iterate the company’s vision for the future of digital healthcare, and enable intelligent decision making and improved user experiences for all users. As a fundamental member of the Product Team, you will play a significant role in contributing to the growth and success of Vezeeta. This is a position that will see you gain experience and skills in a wide range of areas as well as work at the forefront of the health-tech industry.

**Responsibilities**:

- Lead Data Analytics team across different markets focusing on APP&Web Analytics.
- Mining and analyzing event-level campaign data to provide actionable insights into the drivers of incremental ROI
- Creating an effective segmentation strategy for our audience
- Measurement and performance reporting of all campaigns running through various channels
- Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
- Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
- Providing ad hoc analytical support to key stakeholders, e.g. performance marketing, web analytics, product growth
- Extract/generate periodic customized/standard-reports as required
- Synthesize information from various sources / partners, e.g. CRM, Google Analytics 360, MixPanel, to prepare reports as required.
- Prepare and analyze various reports to monitor the effectiveness of targeted direct marketing programs vs website performance.
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution - Performing analyse on conversion optimisation and develop conversion optimisation strategies based on solid analytical data.

**Requirements**:

- A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics, or Information Systems)
- Understand all components of experimental design from sampling to measuring the effect(s), hands-on experience with A/B testing in a commercial environment a plus
- 8+ years of experience with statistical analyses and APP Analytics.
- Large experience managing Web Analytics & App Analytics team.
- Ability to prioritize work according to business objectives, understanding the balance between effort and impact
- A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department’s and your own performance
- A real team player with a solutions-focus and entrepreneurial spirit
- Exceptional communication skills in spoken and written English
- Excellent organizational skills with the ability to manage multiple, competing for priorities simultaneously, and deliver results under tight deadlines
- Professional experience in the digital media landscape is a plus
- Excellent knowledge and understanding of digital marketing reporting technologies and processes.

Areas that Add to Your Strength
If you are...

**Agile**: You can live, adapt and help others survive every change around you in the organization. Enthusiast: You possess a zest for the job -- smile easily and have a positive, eager, and responsive attitude. Negotiator: You navigate the negotiation process that achieve mutually beneficial results. Organized: You own the world if you leave your car keys to find them in the same place every time. Influencer: You communicate with others, they listen, they process and then act on what you said.

**Benefits**:
At Vezeeta, we trust in the power of freedom, creativity, and flexibility, and strive to build an environment that allows you to be your best self.
Health and Wellness
We offer a variety of comprehensive plans covering medical and dental needs for you and your family. An active lifestyle is a healthy life, and so we offer several virtual yoga, CrossFit, and meditative sessions to ensure your well-being.
Flexible Hours
We a


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