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Consumer Activation

4 months ago

مصر, Egypt JTI - Japan Tobacco International Full time

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the opportunity to grow, travel and develop, **amazing things can happen**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**Consumer Activation & Key Account Manager**

**What is position about - Purpose**:

- Managing the KA team
- Achieving KA annual targets
- Creating a clear Key Account strategy identifying channel & banner roles
- Sharing and aligning our KA strategy with M&S leadership teams as well as Finance
Working with a commercial mindset to reallocate investments to achieve optimal returns
- Ensuring we have embedded the correct investments into our planning cycles & budgets
- Ensuring communication opportunities within the channel are fully captured & ensure deployment of relevant communication on time in full.

**What will you do - Responsibilities**:
**Responsible for the activation team**
- Managing the consumer activation supervisor’s by:

- Ensuring that sufficient resources (BA’s) are available & deployed in the Region’s as per the strategy agreed with the Sales Director & Regional Sales Managers
- Managing manpower in an agile manner to ensure achieving KPIs set per campaign
- Managing the agency/ies and supporting the supervisors to ensure smooth operations
- Supporting the Sales Director by having a holistic view of performance KPI’s so Regions can be compared.

**Supporting the activation team**

Supporting the team in the below to ensure we have a solid strategy with the optimum use of resources (recommend, suggest optimum deployment of BA HC & resources across the territories)
- Regional Managers are responsible for setting the strategy in their territories to support their commercial objectives aligned with the Marketing team by:

- Using a commercial approach by sub-area level using the below
- A) TME (working with the commercial team on our data analysis)
- B) Nielsen (as direction / trend)
- C) Tracer (consumer behavior and brand funnel)
- To implement a solid activation plan (1-2-1) on ground using a scientific methodology, identifying where to allocate our BAs, (retail, T-cafés & KA) with the setting a proper qualified & effective targets
- Identifying new channels/ ways of working - where applicable - that will ensure long-term growth and brand health.
- Measuring the return on investment
- Identifying how this brings a commercial return (i.e. more consumers hence higher sales volumes..)
- Coordinate with brand managers to develop an activations toolbox aiming at building consumer activations’ excellence.
- Monitor activations KPIs (on total level & by brand/ campaign) in coordination with brand managers & align with M&S leadership team.
- Present regular reports to marketing team & M&S leadership team.
- Monitor budget status (monthly consolidation & phasing) on a month basis in accordance to planned budget versus actualization.
- Commercial Planning Dept. to allocate resources to work with the Regional Managers to develop the above strategy

**Responsible for the Field Marketing Programs**
- Through working closely with Brand managers and the regional sales managers to:
Develop a relevant tool box for Sales team & Field marketers to utilize in the field based on relevant consumer segments Through our clear consumer & territory understanding, using our Field Marketing approach, manage the newly expanded portfolio

**Regional projects or tasks**:

- One team spirit balancing healthy competition whilst retaining a team delivery ethos
- A sense of urgency to bring us towards profitability by 2025 or earlier...
- Best in class training to ensure JTI Egypt sales team outperforms competitors in both tobacco & leading FMCG companies (on boarding, sales skills etc.)
- Opportunities to drive ND & WD through leveraging ‘active’ wholesalers in coordination with Sales Director & sales leadership team

**Who we are looking for - Requirements**:

- Bachelor’s degree in business administration, marketing, or any other related fields.
- 6-8 years of experience.
- Fluent in English.
- Excellent communication and negotiation skills.
- Leadership/management skills

**What are the next steps in the recruitment process**: