Senior Digital Marketing Specialist

2 weeks ago


مصر, Egypt O7 Therapy Full time

Company Description

If you are seeking a new job opportunity in an environment that empowers your personal and professional growth, and believe in the importance of mental health services, O7 Therapy is the place for you.

Our team is built of deeply dynamic and diverse group of talented calibers, who are passionate about providing access to mental wellness and healing for Arabic-speaking people worldwide. We provide a lively, empowering work environment, where you have the space needed to innovate, create, take initiative, and collaborate.

**Job Description**:

- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of O7 Therapy.
- Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimization and data and analytics to support future business growth.
- Work closely with the Product team to ensure that the marketing technology strategy aligns with our broader digital strategy and efforts.
- Lead the analytics and reporting function in digital campaigns with a focus on optimization.
- Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business stakeholders.
- Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
- Work with other team members to hit organizational goals and objectives.

**Qualifications**:

- 5+ years of experience
- Experience working with social media marketing and app marketing tools.
- Experience in the implementation of data and analytics strategies.
- Experience in media planning and buying, lead generation and acquisition strategies.
- Experience in working with a wide range of stakeholders - including product and technology.



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