Social Media Marketing Specialist
7 months ago
Company Description
smart-solution is a technology company based in Cairo that offers a variety of services, including website and mobile app development, drop shipping, digital marketing, and production.
Role Description
This is a full-time on-site role for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for social media marketing, social media content creation, digital marketing, and communication.
**Qualifications**:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Developing social media content plans that are consistent with the company’s brand identity.
- Publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Fluent in English.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
Requirements and skills
- Proven working experience in social media marketing or as a Digital Media Specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO, and SEO. Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
- Fluency in English.
- BS in Communications, Marketing, Business, New Media, or Public Relations.
This job has been sourced from an external job board.
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