Search Engine Optimization
7 days ago
To enhance the digital platforms ranking and positioning on different search engines
**about you**:
**Education**:
- Bachelor degree from a recognized reputable university
**Experience**:
- 4 years of Experience 2 of which proven experience in SEO and ASO field
**skills**:
Fluent English and Arabic is a must.
Very good command of computer usage
Ability to work in a fast-paced, dynamic environment, handling multiple concurrent projects and tasks.
In-depth knowledge of ranking factors and search engine algorithms
Experience keyword research
Experience in optimizing landing pages and user funnels
Solid understanding of content marketing, performance marketing, conversion, and user acquisition
Solid knowledge of SEO & ASO tools (e.g. SEMrush, Ahrefs, Google Search Console, Google Keyword Planner,...)
Solid knowledge of digital analysis and tag management tools (e.g, Google Analytics, Google Tag Manager, ? )
Good working knowledge of Google Ads, Social Media Ads, Social Media Optimization
Good working knowledge of HTML, CSS, Structured Data Markup, Hreflang, and Javascript
Up-to-date with the latest trends and best practices in SEO and ASO
**department**:
Transformation & Operational Efficiency
**SEO**:
- Perform ongoing advanced keyword research
- Optimize content and landing pages for SEO
- Provide technical SEO support and oversee crawling, indexing, XML sitemap generation and implementation, schema markup, etc.
- Work closely with the development teams to ensure SEO best practices are properly implemented
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to the portal architecture, content, linking, and other factors to improve SEO positions for target keywords
- Research and analyze competitor keywords, ranks organic backlinks and ad links
- Track and analyze keyword rankings, featured lists for our apps, as well as our competitors
- Analyzing SEO statistics and techniques for competitors and top-performing apps
**ASO**:
- Setup an ASO strategy to optimize and improve App Store conversion rates
- Grow our apps organic traffic on Google Play and the App Store
- Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords
- Develop expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
- Analyze the performance of our apps on the Play Store and App Store
- Research and analyze competitor app
**contract**:Regular
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