Social Media Ads Specialist
2 weeks ago
**Summary**:
**Responsibilities**:
- Plan, execute, and optimize Social Ad campaigns, encompassing various stages from conceptualization to budgeting and ad format selection for diverse clients.
- Develop prospecting and retargeting campaigns aimed at guiding In-Market Auto Shoppers through the purchase funnel.
- Drive lead generation and sales via Social Ads, ensuring a consistent brand voice across all paid platforms.
- Utilize Social platforms and Google Analytics to enhance and evolve ad campaigns.
- Ensure prompt and satisfactory delivery of assigned tasks to clients.
- Conduct A/B tests to determine the highest-performing ad elements.
- Continually monitor and enhance ad strategies, providing insights to optimize conversions and refine ad copy.
- Guarantee accurate tracking and reporting consistency for clients' campaigns.
**Job Requirements**:
- 3-4 years of experience in managing social ad campaigns.
- Possessing a Meta BluePrint Certification is a plus.
- Proficiency in managing paid campaigns, re-targeting, and Facebook advertising.
- Profound knowledge of psychology-driven audience influence in advertising.
- Strong analytical skills to enhance key metrics examples CTR, CPI, CR & ROAS)
- Expertise in social ad creation, market segmentation, and ad implementation.
- Experience handling significant budgets for ads on a daily basis.
- A deep understanding of the complexities of Mobile ads.
- Extensive Knowledge of Social ads platforms( Meta
- Snapchat
- Tiktok
- X - Linkedin)
- Familiarity with the Tracking process and set-up implementations for all previous platforms.
- A proven experience in App Marketing from a Digital Ads perspective.
- Familiarity with third-party tracking tools ( Examples, Adjust Appsflyer).
- Department
- ITK
- Locations
- Cairo
- Remote status
- Hybrid Remote
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