Media Buyer

**Job Overview**:
The media Buyer will be responsible for working with internal departments to plan buy and traffic all digital media with strong emphasis on Retail Products & Services.

**Main Job Responsibilities**:

- Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
- Identify the target audience for a particular media campaign and decide how best to communicate to that audience
- Run A/B testing Campaigns
- Analyze results, maximize ROAS and proactively optimize running campaigns by adjusting advertisements (creative) and all other levers at your disposal such as rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
- Ensure that the adverts run accurately so that the desired media message is seen and/or heard by customers.
- Manage budgets and producing spending updates throughout the campaign
- Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched
- Collaborate with colleagues in other departments such as social, creative, data, and Category Managers to ensure smooth, consistent, and effective campaigns.

**Job Specifications**:

- Bachelor degree from reputable university, Marketing Major.
- Digital Marketing Diploma or Certificate is a must.

5+ years experience in Marketing with minimum two years as Media Buyer.
- Fluent English is a must.
- Excellent understanding of how PPC fits into the wider area of digital marketing.
- Experience using tools such as Google AdWords (Search and GDN) and Facebook.
- Knowledge in key areas of marketing (Social media, content marketing).

**Job Competencies**:
Creativity & Innovation

Strong Communication Skills

Strategic Thinker

Team Player

Time Management

**Please send your updated resume to**: