Digital Marketing Specialist
7 hours ago
**Main Tasks**:
- Develop and implement comprehensive digital marketing strategies to drive traffic, engagement and conversions for our eCommerce platform.
- Manage and optimize digital advertising campaigns, including PPC, display ads, social media ads and retargeting efforts.
- Collaborate with the design team to ensure that marketing materials align with our brand’s voice and aesthetics.
- Optimize website content for search engines (SEO) to improve organic search rankings and drive qualified traffic.
- Oversee search engine marketing (SEM) efforts, including keyword research, bid management and performance analysis.
- Monitor and analyze digital marketing performance using tools such as Google Analytics, SEMrush and social media analytics platforms.
- Generate and present regular reports on campaign performance, website traffic and ROI, providing actionable insights for optimization.
- Manage and grow our social media presence across platforms such as Facebook, Instagram and LinkedIn.
- Develop and execute social media campaigns to increase brand awareness, engagement and follower growth.
- Conduct market research to understand industry trends, customer behavior and competitive landscape.
- Stay updated with the latest digital marketing trends and technologies and recommend innovative strategies to stay ahead of the competition.
- Work closely with other departments, including sales, product development and operation to align marketing efforts with business goals and initiatives.
- Coordinate with external agencies as needed for campaign execution and performance.
**Requirements**:
- Bachelor’s degree in Marketing, Business or a related field.
- Proven experience 3+ years in digital marketing, particularly within the eCommerce and furniture industry.
- Strong knowledge of SEO, SEM, content marketing, and social media management.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Creative thinking with strong attention to detail and problem-solving skills.
- Ability to work independently as well as part of a team in a fast-paced environment.
**Work Location: Maadi.**
Application Question(s):
- What is your current and expected salary?
**Experience**:
- Digital Marketing: 3 years (preferred)
Expected Start Date: 30/01/2025
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