Marketing and Branding Specialist
6 months ago
**About us**:
Future Group has grown into one of the world's most trusted translation and localization expert houses across the globe, carrying the legacy of 26 years of experience; serving the Americas, Africa, Europe, Asia & Pacific regions covering most of the international languages.
*** Job Summary**:
***:
**We seek a dynamic and experienced **Brand Marketing Specialist **to develop and execute effective brand marketing strategies to enhance brand awareness, drive customer engagement, and increase sales.**
***:
**What Will You Do**:
- Develop and implement brand marketing strategies to promote the company's products or services and enhance brand visibility.
- Conduct market research and analyze consumer insights to understand target audience preferences, trends, and competitive landscape.
- Create and manage brand guidelines, ensuring consistency in brand messaging, visual identity, and tone of voice across all marketing channels.
- Collaborate with the creative team to develop compelling and impactful marketing materials, including advertisements, brochures, website content, and social media assets.
- Plan and execute integrated marketing campaigns that align with brand positioning and target audience segments.
- Monitor and report on the performance of brand marketing initiatives, analyzing key metrics and making data-driven recommendations for improvement.
- Work closely with internal stakeholders, such as product managers, sales teams, and senior management, to understand business objectives and align marketing activities accordingly.
- Stay updated on industry trends, consumer behavior, and emerging marketing techniques to identify opportunities for brand growth and innovation.
- Manage relationships with external vendors, agencies, and partners to ensure the timely and successful execution of brand marketing initiatives.
**Who you are**:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in brand marketing, with a track record of success in brand development.
- Strong understanding of marketing principles, brand management, and consumer behavior.
- Project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
- Proficiency in using marketing software, analytics tools, and social media platforms.
- Knowledge of digital marketing trends and techniques, including SEO, SEM, social media advertising, and content marketing.
**Work Location**:
Hybrid
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