Junior Social Media Writer

3 weeks ago

مصر, Egypt Reliance Health Full time

Reliance Health is a global team of healthcare professionals and technologists reimagining business health plans for modern times. We’re driven by a core belief: that any employer, regardless of size, industry, or team demographics, can deliver quality health and wellness benefits to employees and their families.

We’ve built the next-generation HMO, setting a new standard for preventative, customer-centric care that fits seamlessly with daily life and makes health benefits a true competitive advantage.

We’re a pioneer of telemedicine and other health products in emerging markets. With backing from investors including Y Combinator, Tencent and General Atlantic, we continue to expand our global presence, providing a reliable alternative to the rigid legacy healthcare industry.

That’s where you come in. We need a **Junior Social Media Writer to join our remote team in Egypt**. You’ll work as part of a global, vibrant team with colleagues across Egypt, Nigeria USA, UK, Sweden, Portugal and Spain.

Responsibilities:

- Work as part of our content team that’s spread across Nigeria and Egypt, focusing primarily on Arabic
- and English-language content for our Egyptian audiences.
- This will involve working closely with our existing Egyptian and Nigerian content and social writers and contributing to an overall consistent content strategy.
- Create compelling B2B and B2C social media posts and campaigns to helps us build and engage our audience of followers/subscribers on LinkedIn, Facebook, Instagram and YouTube.
- Work closely with our design team to ensure that the beauty of your words is fully visualised, providing useful feedback on best-practices for different formats (what does the perfect LinkedIn carousel look like? What sort of videos do we want to catch attention on our Insta Reels?).
- Help us stay on top of industry developments in B2B and B2C social media, while experimenting with new platforms and formats.
- Ensure that social media posts are aligned with our broader content strategy for Egypt and our wider Content Team Goals.
- Use UTM links to show where people engaging with your social content are clicking through to visit our website.
- Contribute to our reporting efforts on social media, which is shared all the way to the top of the organisation, with the CEO particularly interested in our LinkedIn performance.
- Work with key company stakeholders to produce thought-leadership content they can share on their own social profiles.
- Support our wider content production efforts with opportunity to learn about and produce search-optimised FAQs, engaging blogs, ad copy, one-pagers and more. You may join as a social (media) butterfly but there’s an opportunity here for a metamorphosis into a fully-fledged content superstar (especially if you can come up with better copy than this strained effort).

**What you’ll need to thrive**:

- Native-quality Arabic speaker and English proficient enough to write enticing social copy for business and consumer audiences.
- Whether you’re a graduate or taught yourself, the most crucial thing is that you have an eye for great writing.
- Just to reiterate: be rather good at writing - you’ve a penchant for literary panache, but you know how to craft compelling copy that will appeal to any audience (and you probably like puns).
- Experience of creating winning social media content for business
- or consumer-facing brands.
- Excellent communication and teamwork skills. Our content team is growing so you need to know how to play well with others
- A head for numbers and understanding of social media reporting. It would be great to see some quantifiable results from your efforts, as well as your most-excellent posts themselves. Did your immaculate copy drive engagements, or help boost follow numbers? We want to hear it).
- Ability to be creative while working within the framework of our brand guidelines.
- Willingness to learn new skills and take on constructive, supportive feedback from the rest of the content team.
- Ability to work to deadlines and prioritise your work effectively.

**Because we care...**:
Reliance Health is an equal-opportunity employer and we’re proud of our ongoing efforts to bolster diversity & inclusion - in our workplaces and wherever our employees are based. Any individuals seeking employment at Reliance Health are considered without regard to race, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, or any other characteristic protected by applicable law.

**Requirements**:

- Experience writing other forms of content beyond social copy. Here you’ll have opportunity for everything from tight ad copy where every character counts to long-form think pieces that give you a chance to get stuck in.
- Understanding or experience working on social or content strategy. While this is a junior position, there is a cha

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