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Assistant Brand Manager

4 months ago

مصر, Egypt PepsiCo Full time

**Responsibilities**- Responsible for supporting Associate Marketing Manager the delivery of Brand Growth through implementing brand tactics & activities- Leads full Category priorities implantation & operational work.- Responsible for implementing Marketing activities to strengthen Brand Power- Manages end-to-end development of communication plan from Opportunity to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages.- SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence- Packaging Finalization with agencies & suppliers- Development & implementation key of promotions mechanics- Suppliers & agencies front face & key contact person- Responsible for leading teams through brand operational processes to deliver strong results- Financial process custodian (PO creations & management lead)- Manages procurement and payment activities for the brand.- Considers the impact of local regulations and nutrition guidelines on the brand:
- Contracts development & finalization with legal & function admin- Develops and updates the Target Consumer Portrait.- Executes consumer immersions and other relevant in-sighting exercises.- Responsible for monitoring performance on consumer & shopper preferences, and generating actions to maintain or improve brand Preference**Qualifications**- 1-2 year experience in Marketing or related field- Good relationship building skills and teamwork- Initiative and flexible- Ownership- Time Managament- Multitasking- Fluent in English- Computer literacy in Microsoft Office