D-commerce Strategy and Innovation Assistant Manager

2 weeks ago


مصر, Egypt Unilever Full time

**The company profile**:
At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.

We produce world-leading brands including Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Tresemme, Rexona, Vaseline.

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

**Key Responsibilities**:

- Defines Category Strategy for the BU adapting the BG Category Strategy specific to d-commerce channels.
- Unlocks demand generation through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, DMCH and CS&P.
- Supports DMCH and Country dCom CBD for dCom marketing requirements for all campaigns.
- Drives prioritisation within key Customers and categories, aligned to the BG Category Strategy.
- Development and OTIF delivery of Customer JBPs; supporting negotiations with CBD as needed.
- P&L forecast & delivery (TO, GM and PBO).
- Lead the required transformation with support functions Supply, R&D, etc. to unlock the full potential of d-commerce, and ensure optimal resourcing allocation to execute the BG Strategy in the BU.
- Promotion/site merchandising - create an unparalleled shopping experience supporting the DMCH to optimize digital shelf and brand performance by leveraging analytic tools and techniques to understand content performance.
- Lead NRM for dCom in the BU to define pack/price architecture opportunities & optimise ongoing in line with the BG category strategy e.g., new demand spaces, premiumisation etc.
- Deliver an evolving Digital Commerce-ready Portfolio as a beacon of growth while increasing Unilever and retailer profitability.
- Design for d-commerce recommendations/solutions back to the larger marketing organisation.
- Digital Commerce channel specific action plans with our key retailers.
- Digital Commerce capability/training plans for the brand teams.
- Deliver innovation through strategy into action, demonstrating deep consumer insight.

You will ideally have demonstrable experience of:

- ** High influencing skills,** be tenacious and driven first, proven experience in selling-in innovations to Customers and successfully executing these OTIF.
- ** Digital Commerce business management** eRetail operational experience including key pureplay & omnichannel retailers like Amazon, Carrefour (i.e., portfolio management, traffic/conversion optimization, & strategy maintenance via P&L-based decision making).
- ** Transferring strategy into execution** ideally has experience in a customer development or marketing role, with proven ability to project manage and influence multiple stakeholders.
- ** Driving innovation** Identifying breakthrough opportunities, involvement in business case development, and shaping a test and learn culture.

**Job Requirements & Qualifications**:
**Relevant Experiences**
- Bachelor’s degree in marketing or related field
- A minimum of 4 to 8 years of experience across category strategy
- Preferred experience: channel experience exclusive to d-commerce
- Strong business and analytical acumen
- Strong customers & commercial experience
- Ability to lead a cross functional teams to deliver complex initiatives/projects.
- Proven track record of growing online sales and marketing through managing product assortment, enhanced content, media and product ratings and reviews on online retailer
- Knowledge of technical setup activities for d-commerce platforms
- Strong communication & negotiation skills
- Fluent English

**Key Skills**
- Digital Commerce (Mastery Level)
- Channels (Mastery Level)
- Customer Relationships (Mastery Level)
- Innovative Thinking (Fluency Level)
- Data Literacy (Fluency Level)
- Commercial Strategy & Business Acumen (Fluency Level)



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