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Senior Media Executive

1 month ago

مصر, Egypt Wavemaker Full time

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

**Job responsibilities**:

- To develop a deep understanding of all media channels and how each is planned, evaluated and optimized.
- To monitor all competitive activities and develop competitive reports for various accounts on a regular basis.
- To support the Manager in devising the channels' strategy: define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel.
- To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture.
- To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner.
- To support the Manager in liaising with various media groups that contribute to the overall media plan development process.
- To support Manager in developing media plan rationales.
- To get the client brief on the campaign and ensure implementation and stewardship of all components of the media plan and ensure all media deliverables are met on time.
- To work with the team on launching and monitoring the results of campaigns, and optimizing the performance.
- To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations.
- To support the Manager in organizing regular meetings with the client to discuss the performance of the activities utilizing the loop room when and where needed.
- To support the Manager in monitoring account profitability including looking for growth potential within existing accounts and aid in related accountability and billing.
- To support the Manager in selling GRM proprietary media to clients.
- To support the Manager in identifying, developing and managing multi-channel innovation opportunities, working closely with connection planning and Invention Studio and client leadership to effectively coordinate and communicate these opportunities to the client.
- To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand’s objectives and goals