Retargeting Manager

**About Wego**:
Wego is a leading online travel marketplace, committed to offering seamless travel solutions and personalized experiences for our users worldwide.

**Job Overview**:
We are seeking a highly motivated and results-driven **Retargeting Manager** to join our dynamic Performance Marketing team. In this role, you will be responsible for developing, executing, and optimizing retargeting campaigns across multiple platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, Apple Search Ads, and X (formerly Twitter). You will work closely with the broader marketing team to enhance customer retention, and engagement efforts, ensuring optimal performance and ROI for all retargeting initiatives.

**Key Responsibilities**:
**Campaign Strategy and Execution**:

- Plan, create, and launch high-performance retargeting campaigns across key digital platforms, including Google Ads, Meta, TikTok, Snapchat, Apple Search Ads, and X.
- Master the use of the CDP platform to come up with different audience segments to target with different messagings and offers.

**Optimization and Analysis**
- Continuously monitor campaign performance.
- Conduct A/B tests.
- Adjust strategies to maximize ROI/ROAS.
- Analyze campaign data to identify trends, insights, and opportunities for improvement across platforms.
- Leverage retargeting best practices and platform-specific tools to ensure campaigns are optimized for maximum effectiveness.

**Collaboration and Reporting**
- Work closely with the Performance Marketing team to align on campaign objectives and ensure seamless execution.
- Generate detailed performance reports for internal stakeholders, presenting campaign results, insights, and actionable recommendations.
- Provide regular updates to leadership on campaign performance, budget tracking, and strategic adjustments.

**Budget Management**
- Manage and optimize retargeting budgets across various platforms, ensuring efficient spend allocation based on performance and business priorities.
- Manage and optimize retargeting budgets across various platforms, ensuring efficient spend allocation based on performance and business priorities.
- Making sure that the spendings are increased efficiently in peak seasons without negatively affecting the ROI/ROAS.

**Qualifications**:
**Experience**
- 6+ years of experience managing retargeting or paid media campaigns across multiple platforms (Google Ads, Meta, TikTok, Snapchat, Apple Search Ads, X).
- Proven track record of driving performance and delivering strong ROI in paid media campaigns.

**Skills**
- Expertise in retargeting strategies, audience segmentation, and bid management.
- In-depth knowledge of performance marketing metrics (CTR, CPA, ROAS, etc.) and the ability to optimize campaigns for these KPIs.
- Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Snapchat Ads, Apple Search Ads, and X Ads.
- Strong analytical skills with experience using tools like Google Analytics, Facebook Insights, and other third-party analytics platforms.

**Soft Skills**
- Strong communication and collaboration skills, with the ability to work cross-functionally with various teams.
- Detail-oriented with a data-driven mindset, able to interpret and act on campaign data.
- Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
- Passionate about the travel industry and digital marketing trends.