E-commerce Manager
1 day ago
Key Operational Responsibilities
- The E-Commerce Manager grows the e-commerce business. He/She improves the customer experience, manages the follow up on the customer order fulfilment and maintains the technology plans. He/She generates data-driven market insights and manages relationships with partners.
- Leads, develops and implements E-commerce strategy for Egypt SA
- Manages E-commerce function with strong interaction with the BA & global teams results
- Responsible for online sell out sales through Zanussi online store & E-commerce partners
- Responsible for deriving/ negotiating visibility that promotes SA products and/or services
- Manage E-commerce teams, providing them with the required coaching
- Manage, develop & optimize Electrolux website(s) with close co-op with local and regional stakeholders.
- Negotiate and revise order fulfilment cycle
- Develop and implement a roadmap for the online store(s), starting from forecast, negotiating promotions with PL,Communicate with web developers/ IT for implementation, syncing with digital MKT/ media buying agency for conversion campaigns, liaising with care call center & logistics team etc
- Examine past performance of campaigns to improve marketing effectiveness.
- Examine service quality and customer satisfaction.
- Examine the new market trends and business opportunities in the global and local landscape.
- Generate ideas and strategies based on data-driven insights. Proper implementation, drive analyses, data mining and insight generation to feed proper decision-making
- Implement e-commerce strategic and tactical programmes.
- Manage and evaluate the e-commerce operations and processes. Manage and measure the performance of technology vendor.
- Manage customer loyalty programmes.
- Manage the implementation of new technologies.
- Co-manage the social media conversion campaigns over digital platforms, Work with the marketing team /digital marketers to improve quality and traffic acquisition
- Monitor and evaluate data analytics tools.
- Manage all online activity in relation to traffic acquisition, sales, conversion and testing and reporting
- Work with developers (NETACO) to improve website performance
- Research market in order to discover new trends and technologies in order to improve website performance (ex; retargeting tools etc)
- Develop content calendar and oversee website uploads and landing pages development for planning and budgetary control of all E-commerce activities
- Strengthen partnerships with Key online omni & pure players, build a growth plan of sell out
Qualifications:
- Experience required in the same field: Average of 6 Years in the same field
- In-depth and/or breadth of expertise in own job discipline and broad knowledge of other job disciplines within the organization
- Proven (by results) expertise in digital marketing/e-commerce management (from client or agency side);
- Strong MarTech background, preferably with experience managing tech teams
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