Brand Manager

3 weeks ago


مصر, Egypt Talent Pal Full time

Collect and analyse consumer and market insights and competition strategies to make recommendations to management.
- Implement new launches, maintain growth in pillar products and animate core catalogue.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines.
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management
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