Digital Marketing Manager
3 weeks ago
As a **Digital Marketing Manager**, you will have the opportunity to implement innovative digital marketing strategies and leverage cutting-edge tools to achieve measurable results. Your expertise will play a pivotal role in enhancing our digital footprint, connecting with our target audience, and contributing to the company's long-term growth and success.
**Key Responsibilities**:
- **Performance Marketing**:
- Manage and optimize paid advertising campaigns (Google Ads, social media ads, etc.) to maximize ROI.
- Conduct A/B testing to refine campaign performance and increase user engagement.
- **SEO and SEM Optimization**:
- Implement SEO strategies to improve website rankings and drive organic traffic.
- Manage SEM campaigns, ensuring alignment with business objectives and measurable outcomes.- Utilize CRM tools to track customer interactions, analyze data, and improve marketing effectiveness.
- **LinkedIn and Social Media Expertise**:
- Optimize and manage the company’s LinkedIn presence, including campaign creation, performance tracking, and employee account activation in line with company guidelines.
- Develop a comprehensive content calendar and event agenda for the entire year in advance, ensuring alignment with strategic objectives and seasonal trends.
- **Content Planning and Event Coverage**:
- Coordinate logístical support for events, such as professional photography and media coverage, to produce high-quality content.
- Plan and execute promotional activities tailored to the Saudi market.
- **Team and Project Management**:
- Lead and manage designers within the department to ensure timely delivery of impactful campaigns.
- Collaborate with cross-functional teams and external partners for seamless campaign execution.
- **Data-Driven Decision Making**:
- Monitor campaign performance metrics and provide actionable insights for continuous improvement.
- Prepare detailed reports on campaign effectiveness and ROI.
**Requirements**:
- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
- **Experience**:
- Minimum of 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
- Proven expertise in managing digital campaigns across multiple platforms.
- **Technical Skills**:
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, etc.).
- Hands-on experience with SEO, SEM, and analytics tools like Google Analytics, SEMrush, and Ahrefs.
- **Soft Skills**:
- Strong leadership and communication skills.
- Excellent analytical and problem-solving abilities.
- Creativity and a passion for staying ahead of digital marketing trends.
**Benefits**
**What We Offer**:
- **Competitive Compensation**: A salary package that reflects your skills, experience, and contributions.
- **Professional Growth**: Opportunities to work on cutting-edge projects and advance your career through continuous learning and development.
- **Innovative Work Environment**: Be part of a collaborative team that values creativity, innovation, and out-of-the-box thinking.
- **Inclusive Culture**: Join a diverse and supportive workplace where your ideas are valued, and your impact is recognized.
- **Exciting Challenges**: Work on meaningful projects that make a difference and keep you motivated.
We’re committed to creating an environment where you can thrive, grow, and achieve your full potential
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