Media Buyer

**About Us**:AGH International Group is a globally recognized full-house marketing agency operating in 8 countries, offering comprehensive 360-degree marketing solutions tailored to businesses navigating the digital landscape.Our team of seasoned experts specializes in strategic planning, brand development, creative services, digital marketing, technology services, influencer marketing, event setup and production, media production and more.

**Job Summary**:
The Media Buyer will be responsible for planning, negotiating, and purchasing ad space across various media platforms to maximize ROI for our clients. This role requires strategic thinking, excellent negotiation skills, and a deep understanding of media channels, including digital, social, and traditional.

**Key Responsibilities**:

- Research and identify the best media platforms to target specific audiences.
- Plan and execute advertising campaigns across channels such as Google Ads, Facebook, Instagram, programmatic platforms, TV, radio, print, or out-of-home (OOH).
- Negotiate with media vendors to secure optimal ad placements, rates, and added-value opportunities.
- Monitor campaign performance and optimize based on KPIs such as CTR, CPA, and ROI.
- Collaborate with the creative and account teams to ensure cohesive campaign execution.
- Analyze market trends, audience insights, and competitor activity to inform strategy.
- Prepare detailed reports to share campaign performance and insights with clients.
- Stay updated on industry trends, tools, and best practices.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proven experience as a Media Buyer or in a similar role in a marketing agency.
- Proficiency in media planning tools and platforms (e.g., Google Ads Manager, Meta Ads Manager).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent negotiation and relationship-building skills.
- Knowledge of current trends in digital and traditional media.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Strong communication and presentation skills.