SEO Manager
7 days ago
An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._
**POSITION PURPOSE**
The SEO Manager will be responsible to drive SEO initiatives leading to organic growth in web traffic and organic enquiries. This position would be required to lead the on-page and off-page SEO initiatives, thereby improving company's organic search results.
**Key Responsibilities**:
- Analyse the current websites and identify areas of improvement
- Create and launch SEO campaigns
- Implement on-page initiatives like writing effective headlines, Meta tags, body copy etc.
- Implement off-page SEO content strategies
- Improves website rankings in major search engines
- Keep abreast of search engine best practices so as not to violate search engine guidelines
- Compile and present SEO performance reports
**RESPONSIBILITIES**
**_ Keyword Research_**
- Research for keywords with high local monthly search volumes
- Semantic grouping of keywords
**_ Website _**_Health Maintenance_**
- Maintenance of the IDP website pages using CMS
- Report on overall SEO Health
- Collect and analyse web metrics like total indexed pages, average position of KWs, website errors & KWs CTR
**_ Competitor Analysis_**
- Identify potential competitors and compare IDP vs. competitor websites
- Ranked pages popularity
- IDP vs. competitor back link analysis
**_ On Page Optimization - Desktop & Mobile Website_**
- Creation of new landing pages (basis theme ideas) as per SEO requirements using CMS
- Search engine friendly design and development
- Website architecture & internal linking optimization
- URL Optimization
- Meta & Heading tags creation
- Website content optimization
- Page speed & Image optimization
- Manage XML sitemap & robots.txt
- Resolve mobile usability issue
- Improve page load speed on mobile device
**_ Off Page & Content Marketing_**
- Identify prospects
- Come up with content & design ideas
- Content strategy planning & execution to meet SEO requirements
- Article marketing
- Guest Blogging
- Info graphics ideas, creation and submission
**_ Tools, Reports & Key Metrics to Track_**
- Use paid / free SEO tools as appropriate
- Prepare and share reports with management
- KW Rankings
- Web traffic & enquiries
- Back links & Referral domain report
- Page load speed & time spent on and
- Bounce rate and conversion report
**_Google Business Listing_**
- Creation of Google My Business Page
- Claim Google My business listing
- Work towards increasing Google reviews
- Manage and revert to negative Google reviews
- List upcoming events
**_ Manage SEO Agency (if exists)_**
- Coordination with SEO agency regarding changes required on the sites
- Coordination with agency regarding off-page optimization
**WHAT WE'RE LOOKING FOR**
- Educated to Graduation level or equivalent with some education in web design / development
- Experience in the organic search space (5 years)
- Strong understanding of advanced and updated knowledge on SEO
- Strong understanding of Mobile site & local business optimization
- Strong understanding of search engine ranking factors.
- Experience in off page & content marketing
- Proficient in keyword research
- Should have good knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture etc.
- Knowledge of responsive web design
- Reporting & tracking SEO performance on regular basis
- Should have good understanding of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools
- Ability & willingness to Learn
- Positive attitude
- Able to read, analyse and interpret information effectively
- Advanced IT Skills - MS office
- Good verbal and written communication skills
- Content development /writing
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