Junior Brand Manager

3 months ago


مصر, Egypt Bel Group Full time

**Purpose of the role**:
To support the implementation of the brand strategy by proposing the best action plans, in line with the overall Bel NME strategy.

To deliver the brand targets for the current and future years in volume, turnover, product margins and market shares in line with the region’s ambition and strategic plan.

**Main Accountabilities**:

- Monitor and analyze category, consumer, and brand health data and derive recommendations and action plans.
- Constantly monitor brand results vs objectives, drive post-implementation analysis of marketing initiatives, and propose improvements on all dimensions of mix.
- Co-lead the media strategy and implementation, and monitor Media ROI.
- Help in manage the brand A&P budget, raising Purchase orders and ensure quarterly reconciliation, all in line with defined priorities.
- In partnership with Trade Marketing, ensure the sales plan are in line with the brand strategy.
- Monitor monthly brand performance using retail audit.
- Manage and challenge our communication and media partners agencies.
- Ensure operational excellence internally (with Trade Marketing, Sales) and externally (with communication and media partners).

**Qualification & Experience**:

- Bachelor’s degree in marketing or comparable is needed, Master or any other further qualification in marketing is appreciated.
- + 3 years of experience in marketing, including a relevant Multinational FMCG.
- Bilingual in Arabic and English languages, French is a plus.


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