Solutions Marketing and Innovation Lab Specialist
2 days ago
**Job Responsibility**:
- He/she is responsible for conducting visits to VF Enterprise customers in the Innovation Lab, by walking them through live demos of VF’s portfolio of solutions.
- Keep track of all the generated opportunities from the Innovation Lab visits from visit to P.O.
- Make sure that the Innovation lab is equipped with the latest technologies and solutions.
- Planning and executing revamp plans when needed for the Innovation Lab whether for solutions or property, as well as enhancing customer experience.
- Develop plans and ideas for marketing for the innovation lab internally and externally.
- Develop innovative ideas to enhance experience and processes including but not limited to the innovation lab.
- Demos, customer experience, lead generation Support in developing go-to-market (GTM) activities for VF’s portfolio of solutions including planning and execution.
**Job Description.**:
1. Planning & Execution:
- Responsible for conducting visits for the customers in the Innovation Lab.
- Accountable for achieving the yearly revenue targets.
- Delivery and implementation of continuous revamp plans for solutions and property.
- Manage budget planning & capex investments
- Prepare visits and revenue dashboards
- Have clear knowledge of the customer, customer industry, and conduct proper research around relevant use
cases- Development and execution of innovative ideas to enhance experience and processes
- Develop GTM strategies for new and existing products
- Execute activities of GTM with relevant stakeholders
2. Stakeholders Management:
- Manage Stakeholders to ensure maximum efficiency and effectiveness for the lab, and solutions GTM
- Manage customers during the lab visit, including before and after when relevant
- Manage the project processes with operations, Engineering, supply chain management, Decision support, solutions
teams- Maintain and manage relationships with external vendors
- Understand customer and market needs to develop best-fit strategies and activities for solutions sale
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