Beirut - Senior Associate - Paid Search

3 weeks ago

محافظة الجيزة, Egypt Merkle MENA Full time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined the Dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

Job Description

We’re looking for someone passionate about Paid Search to join our growing team and continue to push the boundaries on what’s possible with the Google Ads, Microsoft Ads and Apple Search Ads and other search platforms Our team works across a varied portfolio of clients of all shapes, industries and sizes, and we work very closely with the major search engines to remain at the cutting edge of our field. We’re looking for people who are geeks (and proud) who want to be positive disruptors in our industry.

This role is best suited to someone with 1.5+ years of hands-on Paid Search experience, who can help to develop and drive the tactical initiatives designed to successfully achieve our clients' Paid Search goals. The role is diverse and requires the ability to multi-task, effectively communicate, and continuously self-educate in this dynamic digital marketing space. This requires an understanding of general marketing principles as well as business acumen to support understanding of our clients and the digital marketing space. You will also contribute to the growth of the search department through development of best practice, supporting in new business, and joining cross-department initiatives.

**Life as a Paid Search Senior Associate at Merkle**
- Independently and proactively drive Paid Search strategy to achieve client objectives
- Lead small account teams or sub-teams, assuming accountability and ownership with limited supervision
- Develop strategic roadmaps and testing plans, as well as analyzing results and developing actionable insights
- Bid management, budget allocation, forecasting, performance monitoring, strategic testing and campaign expansion
- Present information in spoken, written and visual form to a variety of audiences of different knowledge levels, from internal teams to external client executives and search engine partners
- Logically translate and present analytical insights to non-analytical stakeholders

**A few of the benefits**

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here - and we hope you will too
- Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
- Private Medical Insurance
- Flexible working options

Qualifications
**What we are looking for in you**
- Familiarity with Google Ads (all campaign types)
- Whilst not essential, experience using SA360, Amazon, international search engines (e.g. Baidu, Yandex, Naver) or other search management platforms is preferred.
- Preferable to have ecommerce experience (feed management, Google Shopping experience)

Additional Information
_
- As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter._

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